{
    "success": true,
    "data": {
        "id": 1821740,
        "msgid": "bamsoet-backs-content-creator-drag-event-urges-automotive-creative-economy-synergy-1782305632",
        "date": "2026-06-24 18:53:44",
        "title": "Bamsoet Backs Content Creator Drag Event, Urges Automotive-Creative Economy Synergy",
        "author": "",
        "source": "DETIK",
        "tags": "",
        "topic": "Economy",
        "summary": "Indonesian parliamentarian Bambang Soesatyo has endorsed an upcoming drag racing and content creator event in Bandung, highlighting its potential to merge the automotive sector with the creative economy. The event, scheduled for 4 July, will feature drag races, a charity component, and a bazaar involving 150 content creators and local MSMEs. He emphasised that such initiatives can strengthen community ties, boost local economic turnover, and demonstrate the multiplier effect of integrating digital content creation with traditional automotive activities.",
        "content": "<p>Chairman of the Indonesian Motor Association (IMI) Advisory Board,\nBambang Soesatyo (Bamsoet), has expressed support for the upcoming\nContent Creator Drag event organised by Panca Garage at the TNI AU\nHusein Sastranegara Airbase in Bandung on 4 July. The event will involve\napproximately 150 content creators, two-wheeler communities, and micro,\nsmall, and medium enterprises (MSMEs), featuring activities such as a\ndrag race, charity for orphans, and an MSME bazaar. Bamsoet stated that\nthe entire programme demonstrates how the automotive world has evolved\ninto part of a lifestyle and creative industry with tangible economic\nimpact. \u201cEvents like the Drag Content Creator serve as a highly relevant\nplatform to bring the digital world and automotive activities together\ndirectly. Face-to-face interaction between creators and their followers\nwill strengthen community solidarity while creating broader\ncollaboration opportunities for industry players and MSMEs,\u201d he said in\na statement on Wednesday (24\/6\/2026), during a meeting with Panca Garage\nfounder Irwan Cipto in Jakarta. The member of the House of\nRepresentatives noted that the creative economy sector is a significant\njob provider for the younger generation. He added that the national\nautomotive industry continues to grow through community activities,\nvehicle modification, event organising, the apparel industry, and\ndigital content production. Bamsoet assessed that the Drag Content\nCreator event can strengthen this economic chain, as it not only\ninvolves various elements of the two-wheeler industry but also attracts\nthousands of visitors, potentially boosting local economic turnover.\n\u201cFuture automotive events must deliver real economic impact. The\npresence of MSMEs, creative industry players, content creators, and\nlocal brands is a crucial part of moving the economic wheel. This\nmultiplier effect must be continuously strengthened,\u201d he explained. The\nDeputy Chairman of the Golkar Party added that the presence of content\ncreators and social media has transformed promotional and marketing\npatterns in the automotive industry. Content creators have now become\nkey drivers in introducing innovation, vehicle modification, safe riding\nculture, and various aftermarket products to the wider public. According\nto Bamsoet, this has encouraged the emergence of various collaborations\nbetween automotive communities, industry players, sponsors, and MSMEs\nthat were previously difficult to connect within a single ecosystem.\n\u201cThe development of digital technology has given automotive communities\na much wider reach than before. Automotive content creators are now\ncapable of becoming the driving force for promoting local products,\ntourist destinations, road safety education, while simultaneously\nopening up new business opportunities for the community,\u201d he\nconcluded.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/bamsoet-backs-content-creator-drag-event-urges-automotive-creative-economy-synergy-1782305632",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}