{
    "success": true,
    "data": {
        "id": 1856886,
        "msgid": "balis-gipi-pursues-foreign-tourist-market-diversification-1783940205",
        "date": "2026-07-13 16:33:54",
        "title": "Bali's GIPI pursues foreign tourist market diversification",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Economy",
        "summary": "The Bali chapter of the Indonesian Tourism Industry Association (GIPI) is diversifying its foreign tourist markets to enhance quality and sustainability, moving beyond dependence on traditional source countries. The strategy focuses on attracting visitors from growing markets like Japan, Taiwan, and Russia, while aiming to increase tourist spending and length of stay. Recent data shows a 3.5% rise in foreign arrivals in June 2026, though average spending patterns and visit duration have shifted compared to the previous year.",
        "content": "<p>The Bali chapter of the Indonesian Tourism Industry Association\n(GIPI) is pursuing a diversification of foreign tourist markets to\nmaintain tourism quality and reduce reliance on a single source country.\n\u201cMarket diversification is an important step towards higher quality and\nsustainability,\u201d said GIPI Bali Chairman Ida Bagus Agung Partha Adnyana\nin Denpasar on Monday. International markets showing positive growth\ntrends in tourist arrivals include Japan, Taiwan, and Russia. According\nto data compiled by Ngurah Rai Immigration, 623,592 foreign tourists\nvisited Bali as of June 2026, a 3.5% increase from 602,944 in the same\nperiod of 2025. Australia further cemented its position as the primary\nmarket with an 8.5% growth from 148,000 to 161,000 visitors. Other\ncountries in the top ten included India, China, the United States, the\nUnited Kingdom, Singapore, South Korea, France, Malaysia, and New\nZealand. He added that this condition provides momentum to maintain\ngrowing markets while strengthening traditional ones through improved\nflight connectivity, more targeted promotions, and closer collaboration\nbetween the government and the tourism industry. GIPI also emphasised\nincreasing the economic value received by the Balinese people through\ntourists who stay longer, spend more at local businesses, and\nparticipate in activities that add value to the destination. Currently,\nthe measure of quality foreign tourists is not solely based on numbers\nbut also on length of stay, expenditure, equitable distribution of\neconomic benefits to local communities, and destination sustainability.\n\u201cBali is not just pursuing growth in visitor numbers, but also tourist\nquality,\u201d he said. Separately, the Head of the Bali Central Statistics\nAgency (BPS), Agus Gede Hendrayana Hermawan, explained during a Bali\nFiscal Insight event on Tuesday that average foreign tourist spending in\nBali during 2025 rose to Rp2.11 million per night, an increase of\nRp60,000 from Rp2.05 million in 2024. This figure is higher than the\nnational average foreign tourist spending of Rp2.02 million. However,\nthe increase was influenced by the strengthening of the US dollar, as\nthe exchange rate used to measure tourist spending in Bali changed from\nRp15,850 per US dollar in 2024 to Rp16,478 in 2025. BPS also calculated\nthat the average spending per visit for tourists whose main destination\nwas Bali was highest for accommodation at Rp10.18 million, a decrease\nfrom Rp10.53 million in 2024. Spending on food and beverages fell to\nRp4.92 million from Rp5.51 million, while the largest increase was in\nentertainment spending, which rose to Rp2.36 million from Rp2.26\nmillion. Meanwhile, the average length of stay for foreign tourists in\nBali in 2025 was 12 days, down one night from 13 days in 2024.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/balis-gipi-pursues-foreign-tourist-market-diversification-1783940205",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}