Bali & Beyond Travel Fair (BBTF) 2026 Committee Chair I Putu\nWinastra stated this year\u2019s tourism exhibition has shifted its target\nmarket to nearby countries. \u201cFollowing directives from the Bali Governor\nand the ministry, we are shifting our focus from distant markets to\ncloser ones,\u201d Winastra said, as cited by Antara on Friday, 29 May\n2026.<\/p>\n
Consequently, while European tourism operators typically dominated\nBBTF, this year saw more participants from Southeast Asia, Asia, and\nAfrica. With 407 tourism operators and 286 sellers from four countries,\npredominantly Indonesia, participating from 44 nations, numbers\nsurpassed expectations\u2014initial targets were 400 tour operators and 250\nexhibitors.<\/p>\n
Winastra viewed the surge as a point of pride amid geopolitical\nuncertainties that had initially caused tourism industry players to feel\npessimistic. However, despite exceeding participant targets, he\nanticipates difficulty in surpassing transaction value targets, as Asian\nmarket purchases differ from European ones.<\/p>\n
\u201cWhile the number of participants has exceeded targets, the tour\noperators present cannot be compared to those from distant markets, so\ntransaction potential will inevitably fall below initial expectations,\u201d\nhe said.<\/p>\n
Initially, tourism operators aimed to surpass BBTF 2025\u2019s transaction\nvalue of Rp7.84 trillion, but the market shift led them to target Rp6.8\ntrillion.<\/p>\n
\u201cWhen we calculated based on all participating tour operators, there\nwas a 12% decline from last year. This year\u2019s target is Rp6.8 trillion,\nand the decrease is due to the different markets we\u2019re targeting,\u201d\nWinastra added.<\/p>\n
A key difference between long-haul and nearby tourists is length of\nstay. BBTF 2026, held at the Bali International Convention Center from\n28-30 May, showed visitors from nearby countries staying less than a\nweek, whereas those from distant nations typically stay two to three\nweeks.<\/p>\n
To maximise outcomes, the event is leveraging the rupiah\u2019s weakness\nagainst the US dollar. Indonesian sellers offering travel packages in\nforeign currencies are making their products appear cheaper for\nbuyers.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/bali-travel-fair-shifts-foreign-tourist-target-market-1780072826", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }