Boomi is a data activation company for AI. Today, Boomi announced\nthat Bakers Delight has modernised its digital marketing systems using\nthe Boomi Enterprise Platform, significantly reducing the launch time\nfor new systems and enabling a more agile response to changing market\nconditions.<\/p>\n
Bakers Delight is an Australian multi-national bakery franchise\noperating as Bakers Delight in Australia and New Zealand (A\/NZ) and as\nCOBS Bread in Canada and the USA. This family-owned business has grown\nto over 700 stores across four countries, employing more than 10,000\npeople across its franchise network. Operating at this scale across\nvarious regions and brands generates vast amounts of customer, pricing,\nproduct, and location data across physical store systems, e-commerce\nsystems, and loyalty systems. To support daily operations and rapid\ndecision-making in line with changing market needs, this data must flow\nconsistently between various systems and platforms.<\/p>\n
With major technological updates planned for early 2027, Bakers\nDelight aims to replace rigid point-to-point integrations with a\ncomposable architecture that quickly and cost-effectively connects new\nmarketing platforms to support future growth.<\/p>\n
\u201cWe needed a foundation that could support the rapid and low-cost\ndeployment of new systems, while eliminating the cost and complexity of\nre-engineering integrations every time we add a new platform,\u201d said Keng\nNg, Chief Technology Officer at Bakers Delight. \u201cThis serves as a\nfoundation for the company to adopt new systems and capabilities quickly\nwithout disrupting existing operations.\u201d<\/p>\n
Bakers Delight implemented the Boomi Enterprise Platform Data Hub and\nAPI Management capabilities across various processes covering customers,\nproducts, store locations, promotions, coupons, and orders as the\ncompany rolled out various new platforms. Boomi now manages data\nintegration across the company\u2019s digital marketing suite, acting as a\nbackbone that connects new platforms without requiring expensive changes\nto core ERP and POS systems, including Microsoft Dynamics 365\nCommerce.<\/p>\n
When implementing Talon.One for loyalty and promotions and Shopify\nfor e-commerce, Bakers Delight was able to reuse existing customer,\nproduct, pricing, and location integrations, significantly reducing the\ntime and cost for each implementation.<\/p>\n
\u201cBecause the core integrations were created once and are reusable,\nevery new platform could be deployed much faster than expected, with\nKlaviyo live in just three months, Shopify in four months, and Talon.One\nin nine months across our global franchise network,\u201d said Ng. \u201cHaving\ncentralised integration and master data has also proven vital when the\ncompany needs to act quickly across various systems.\u201d<\/p>\n
In early 2026, when geopolitical events in the Middle East caused\nrapid fluctuations in costs, Bakers Delight was able to adjust prices\nacross various systems quickly and consistently as a direct result of\nthe centralised architecture currently in place.<\/p>\n
Although Bakers Delight built its own internal integration and data\nengineering capabilities, support from Boomi Consulting was key to\ninitiating the programme. The blueprinting process quickly demonstrated\nits benefits, resulting in a stable and reliable system. New system\nvendors, including Klaviyo and Talon.One, provided their own internal\nresources to support implementation, while external partners were\nengaged for Shopify and Microsoft Dynamics 365 Commerce.<\/p>\n
\u201cInitially, the need was for rapid and affordable modernisation, but\nit has evolved into an increasingly powerful platform with every\naddition, allowing the company to move faster, more agilely, and with\ngreater confidence,\u201d said Ng.<\/p>\n
These integration capabilities will remain a critical factor in how\nquickly Bakers Delight introduces new systems to the company. As more\nparts of the company become connected, this capability will enable the\ncollection of richer corporate data, serving as a foundation for AI and\nAI agents to function effectively across the enterprise.<\/p>\n
\u201cBakers Delight has demonstrated that making integration a strategic\nbusiness capability helps companies innovate faster and respond more\nagilely,\u201d said David Irecki, Chief Technology Officer for Asia Pacific\nand Japan at Boomi. \u201cBy building a reusable integration foundation,\nBakers Delight is bringing new digital capabilities to market faster\nwhile creating the trusted data foundation required to support future\ninnovation.\u201d<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/bakers-delight-modernises-digital-marketing-systems-and-accelerates-implementation-time-with-boomi-1788314949", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }