Aussie TV gaining foothold<\/p>\n
JAKARTA (JP): More and more Indonesians are tuning in to the
\nAustralia Television channel which is beamed to the country by
\nsatellite, the network announced yesterday.<\/p>\n
An independent study conducted by Survey Research Indonesia
\nfound that in just over 18 months of operation, Australia
\nTelevision has become the fifth most watched of the 24 foreign
\nsatellite services, just behind CNN International which has been
\non much longer, the announcement said.<\/p>\n
Australia Television is a subsidiary of the government-owned
\nAustralian Broadcasting Corporation (ABC) which also owns Radio
\nAustralia, a popular network among Indonesians.<\/p>\n
The study in nine Indonesian urban centers revealed that
\nAustralia Television is received by 75 percent of Indonesian
\nhomes that own satellite dishes. Eighteen percent of those
\ninterviewed had watched Australia Television's prime time "News
\nUpdates" in the Indonesian language and five percent had watched
\nAustralian Television yesterday.<\/p>\n
Estimates of the number of houses with satellite dishes in
\nIndonesia in 1991 range from 600,000 given by industry to 1.3
\nmillion by Satlindo, the company that owns the Palapa B2P
\nsatellite.<\/p>\n
Using the conservative estimate of 600,000, with an average
\nhousehold figure of five people, then Australia Television is
\navailable to three million people in Indonesia, it said. (emb)<\/p>",
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