Aussie dairy firm helps nutrition drive<\/p>\n
JAKARTA (JP): The Australian Dairy Corporation (ADC), a
\nVictoria-based marketing authority, in cooperation with the city
\nadministration will launch a good nutrition campaign for primary
\nschool children in Jakarta.<\/p>\n
The campaign, scheduled to start next month, is aimed at
\nbolstering awareness on nutritious eating for children aged
\nbetween six and 12.<\/p>\n
"Through this campaign, I hope we will be able to reduce the
\nnumber of children who suffer from malnutrition," Soenarjudardji,
\nan assistant to the city's welfare affairs secretary, said
\nyesterday.<\/p>\n
The good nutrition program will be conducted in 1,500 primary
\nschools in Jakarta, including private, public and Islamic
\nschools.<\/p>\n
"We will distribute 1,500 explanatory books about nutrition to
\nsports teachers, exercise kits for students and 5,000 posters to
\neach primary school in the city," Nick Watson, an ADC
\nrepresentatives, said.<\/p>\n
"Under the six-week campaign, the children are expected to
\nexperience an interactive learning process about nutrition, where
\nthey can learn while they play simulation games and do little
\nexercises."<\/p>\n
The campaign is designed to be as simple as possible so
\nchildren can understand.<\/p>\n
"After we complete the six-week lessons, we will evaluate the
\nprogram and consolidate all suggestions," Watson said.<\/p>\n
The good nutrition campaign is a pilot project aimed at
\nheightening students' awareness about eating nutritious food.<\/p>\n
"If the campaign works, we will start in other parts of
\nIndonesia," he said.<\/p>\n
City Councilor Nitra Arsyad of Commission E for welfare
\naffairs told The Jakarta Post that the campaign is part of the
\nmunicipality's program to increase the consumption of healthy
\nfood among children and their parents.<\/p>\n
"There are 11 poor subdistrict areas in Jakarta that have
\nroutinely received the municipality's support to increase the
\nquality of children's food.<\/p>\n
"Galur subdistrict in Central Jakarta, for example, received
\nRp 87 million (US$32,830) from this year' city budget, while
\neight poor subdistricts in North Jakarta got about Rp 533.41
\nmillion and two other poor subdistricts in West Jakarta received
\nRp 375 million," Nitra said.<\/p>\n
"With the current monetary crisis, it's nice to get help from
\na neighboring country, such as Australia, to reduce malnutrition
\nin the city," he said. "I wish the ADC and the municipality's
\ncampaign success."<\/p>\n
Why is the campaign aimed at children aged between six and 12?<\/p>\n
"Because it is the common age for primary students here,"
\nChadd McLisky, a representative of Indo Pacific, a consultant for
\nADC in Indonesia, said.<\/p>\n
The six-year-olds are beginning a new life of learning and
\nstarting to take on all the world has to offer, while 12-year-
\nolds are coming to the end of the first stage of their education,
\nhe said.<\/p>\n
But pretty soon they will be "new kids" again when they are
\nexposed to very different challenges at secondary school, he
\nsaid.<\/p>\n
"The quantity of food required is relative to their respective
\nsizes and activity," Watson said. "So it is important for
\nchildren to have a balanced nutritious diet." (07)<\/p>",
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"sponsor": "Okusi Associates",
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