Gajah Mada Plaza in the Gajah Mada area of Jakarta has refreshed its\nconcept after 44 years of operation. The shopping centre now presents a\nnew look and tenant mix, with more than 60% of occupants being new\ntenants. Visually, the centre has a more modern and dynamic appearance,\nincluding gold accents that lend an elegant character while reinforcing\nits new identity as a lifestyle destination in the Gajah Mada area.\nCommercially, Lippo Icon Gajah Mada currently records an occupancy rate\nof around 90%, with a mix covering culinary, fashion, entertainment,\nlifestyle, and daily necessities.<\/p>\n
The transformation is part of PT Lippo Malls Indonesia\u2019s strategy to\nrefresh existing assets so they remain relevant to the development of\nthe area and the needs and lifestyles of the public. Santiwati Basuki,\nChief Marketing Officer of Lippo Malls, said that through a\ncomprehensive renovation, the presence of new tenants, and the new Lippo\nIcon identity, the company aims to deliver a more modern and relevant\nexperience for visitors.<\/p>\n
One factor considered in the repositioning is the planned development\nof MRT Jakarta Corridor 2, which is expected to connect the Kota area to\nWest Ancol through several strategic areas, including Gajah Mada and\nHarmoni. Lippo Icon Gajah Mada is being prepared as one of the locations\nintegrated with the corridor development. Improved public transport\nconnectivity is expected to ease public access while supporting the\ngrowth of commercial and lifestyle activity along the corridor. From a\nbusiness perspective, this connectivity presents an opportunity to\nstrengthen the mall\u2019s function as part of the area\u2019s ecosystem.<\/p>\n
Pahala Situmeang, Mall Director of Gajah Mada Plaza, said the\ntransformation is part of the management\u2019s readiness to welcome the\ndevelopment of MRT Jakarta Corridor 2 by presenting a modern, accessible\nlifestyle destination integrated with public mobility while supporting\nthe growth of the Gajah Mada area.<\/p>\n
The change in concept also reflects a shift in the function of\nshopping centres. Through the positioning \u2018The New Lifestyle Icon\u2019,\nLippo Icon Gajah Mada is directed not only as a shopping and lifestyle\ndestination but also as a community hub that grows with the development\nof the area. The new tenant mix covers various categories, from\nculinary, fashion, entertainment, and lifestyle to daily necessities.\nThis diversification gives the shopping centre more functions for the\npublic and reduces reliance on shopping activity alone. For mall\noperators, such a strategy is one way to maintain the appeal of assets\nthat have operated for decades. Renovation, tenant refreshment, and\nconcept changes are used to create new experiences while adapting assets\nto changes in the surrounding environment.<\/p>\n
Lippo Icon Gajah Mada is the second mall in the Lippo Malls network\nto carry the Lippo Icon concept, after Lippo Icon Cibubur, previously\nknown as Cibubur Junction. Through the Lippo Icon\u2013The New Lifestyle Icon\nconcept, Lippo Malls brings a more modern, relevant, and adaptive\nidentity to changing public lifestyles. Thus, the change from Gajah Mada\nPlaza to Lippo Icon Gajah Mada is not merely about a name and appearance\nchange. The move is part of an asset repositioning strategy through\ntenant renewal, a lifestyle concept, and anticipation of changes in area\nconnectivity.<\/p>\n
The transformation also serves as a moment to celebrate the 44th\nanniversary of Gajah Mada Plaza. Together with various tenants and\nsponsors, Lippo Icon Gajah Mada held a series of programmes to celebrate\nthe shopping centre\u2019s journey while introducing its new face and\nidentity to the public. The \u2018Shop & Celebrate\u2019 programme runs from\n20\u201330 August 2026. Visitors with a minimum transaction of Rp300,000 can\nredeem exclusive Lippo Icon Gajah Mada merchandise. For the first 10\nvisitors each day who meet the programme requirements, an additional\nPlaytopia voucher worth Rp100,000 is available. The peak celebration is\nscheduled for Sunday, 30 August 2026, with a special performance by\nMahalini and a Grand Balloon Drop programme. More than 500 balloons\ncontaining shopping vouchers and various prizes from tenants and\nsponsors will be released simultaneously. Of that number, 44 special\nballoons contain exclusive prizes as a symbol of Gajah Mada Plaza\u2019s\n44-year journey.<\/p>\n
Through the revitalisation of old assets, changes in tenant\ncomposition, a lifestyle concept, and preparations for public transport\ndevelopment, Lippo Icon Gajah Mada is directed to enter a new chapter as\na more modern and adaptive destination. The strategy is also an effort\nto maintain the asset\u2019s relevance while strengthening its role in the\nfuture development of the Gajah Mada area.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/at-44-years-old-gajah-mada-plaza-transforms-into-a-lifestyle-hub-1787251866", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }