{
    "success": true,
    "data": {
        "id": 1696918,
        "msgid": "astras-strategy-to-counter-electric-vehicles-from-china-1776988302",
        "date": "2026-04-23 20:27:46",
        "title": "Astra's Strategy to Counter Electric Vehicles from China",
        "author": "",
        "source": "TEMPO_ID_BISNIS",
        "tags": "",
        "topic": "Business",
        "summary": "PT Astra International Tbk is implementing a dual strategy to maintain its approximately 50% market share in Indonesia's automotive sector amid the influx of Chinese electric vehicles, focusing on diverse consumer needs including internal combustion engine (ICE), hybrid, and electric options. The company leverages its extensive ecosystem, from financing and dealerships to after-sales services and used car trade-ins, while continuing to launch new products under brands like Toyota, Daihatsu, and Honda. Executives highlight varying adoption rates across urban and semi-urban areas, emphasising a multi-pathway approach with PHEV, HEV, and ICE vehicles to address different market segments.",
        "content": "<p>Director of PT Astra International Tbk, Gidion Hasan, stated that the\ncompany has two strategies to face the onslaught of electric vehicle\nsales from China in Indonesia. The plan implemented considers the\ndiverse needs of Indonesian society, from electric vehicle use, Internal\nCombustion Engine (ICE), to hybrids.<\/p>\n<p>\u201cWith this strategy, we hope we can maintain our market share at\naround 50 percent,\u201d he said during the press conference for the AGM at\nMenara Astra, Jakarta, on Thursday, 23 April 2026.<\/p>\n<p>Gidion said that conventional engines or ICE are still very much\nneeded by Indonesian society with an 85 percent market share. This\ndominance also considers infrastructure and utility factors. To continue\nreaching needs, Astra through various brands under their licenses will\ncontinue to launch the latest products.<\/p>\n<p>Astra also continues to rely on the automotive industry ecosystem\nthey possess, from financing, dealers, to after-sales services. \u201cEven up\nto used cars for trade-in needs,\u201d Gidion added.<\/p>\n<p>The company holds assembly and sales distribution licenses from\nvarious brands, including Toyota, Daihatsu, Isuzu, BMW, Lexus, UD Trucks\ncars, and Honda motorcycles through PT Astra Honda Motor. Subsidiaries\nsupporting sales in the automotive sector include Astra Otoparts, Astra\nWorld, Sera, Moda, and OLXmobbi.<\/p>\n<p>Astra\u2019s President Director, Rudy, realises that big cities like\nJakarta and its surroundings, Surabaya, Bandung, have faster electric\nvehicle adoption rates. The number of electric vehicle consumers,\nespecially cars, is high due to adequate supporting infrastructure.<\/p>\n<p>However, this differs from semi-urban areas or smaller cities, which\nconsider functionality and affordability. \u201cWe are multi-pathway, we have\nPHEV (Plug-in Hybrid Electric Vehicle), we have HEV (Hybrid Electric\nVehicle), we also have ICE, because each segment has different needs,\u201d\nRudy said on the same occasion.<\/p>\n<p>Astra is known to have a 50 percent market share in vehicle sales in\nIndonesia. Competitors to the car brands under Astra\u2019s umbrella include\nelectric cars such as Build Your Dreams (BYD), Geely, Xpeng, Wuling,\nChery, BAIC, MG, Jetour, DFSK, VinFast, up to Hyundai.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/astras-strategy-to-counter-electric-vehicles-from-china-1776988302",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}