{
    "success": true,
    "data": {
        "id": 1837029,
        "msgid": "astra-international-strengthens-prosperous-village-programme-in-kemiren-1782996992",
        "date": "2026-07-02 18:55:22",
        "title": "Astra International Strengthens Prosperous Village Programme in Kemiren",
        "author": "",
        "source": "TEMPO_ID",
        "tags": "",
        "topic": "Business",
        "summary": "PT Astra International Tbk is bolstering community empowerment in Kemiren Village, Banyuwangi, through its Desa Sejahtera Astra programme, focusing on health, education, environment, and entrepreneurship. The initiative has reached around 300 residents, boosting incomes and reinforcing the preservation of Osing culture as a tourism draw. The programme has led to a 33 per cent income increase for local tourism group members and supported dragon fruit farmers in achieving organic certification and a sixfold rise in turnover.",
        "content": "<p>PT Astra International Tbk continues to strengthen community\nempowerment through the Desa Sejahtera Astra programme in Kemiren\nVillage, Banyuwangi, East Java. Since its inception in 2024, the\ndevelopment programme, which focuses on health, education, environment,\nand entrepreneurship, has reached around 300 residents, increasing\ncommunity income while reinforcing the preservation of Osing culture as\na tourism attraction and village economic driver. The community of Desa\nSejahtera Astra Kemiren consistently preserves Osing culture through\nvarious traditions, such as Barong Ider Bumi, Tumpeng Sewu, Gandrung\nDance, traditional music, distinctive cuisine, and traditional Osing\nhouses. Astra strengthens this potential through various empowerment\nprogrammes so that cultural preservation can go hand in hand with\nimproving the community\u2019s quality of life. In the health sector, Astra\nsupports the strengthening of Posyandu services, the provision of basic\nhealth facilities, and public health education. In education, the\ncompany strengthens early childhood education services by providing\nlearning facilities, educational toys, and introducing local culture to\nchildren. Meanwhile, in the environmental sector, Astra assists the\ncommunity in waste management, utilising livestock waste into organic\nfertiliser, developing biogas facilities, and forming environmental\nawareness groups. In the entrepreneurship sector, Astra encourages the\ndevelopment of a tourism village through strengthening MSMEs, increasing\nthe capacity of the Tourism Awareness Group, developing homestays, and\npromoting Osing cultural tourism. This empowerment has driven the\ndevelopment of Desa Sejahtera Astra Kemiren. Currently, the village has\n50 homestays with a total of 92 rooms, 40 local business operators in\nthe culinary, craft, and coffee sectors, and 40 Tourism Awareness Group\nmembers involved in managing the tourism village and preserving Osing\nculture. The average income of Tourism Awareness Group members has also\nincreased by 33 per cent, from Rp1.5 million to Rp2 million per month.\nThis development shows that culture preserved by the community can grow\ninto a source of livelihood while opening new economic opportunities at\nthe village level. Chief of Corporate Affairs Astra, Boy Kelana\nSoebroto, stated that Desa Sejahtera Astra Kemiren demonstrates that\ncultural preservation and community development can go hand in hand.\nThrough strengthening health, education, environment, and\nentrepreneurship, Astra believes that the Osing cultural heritage is not\nonly preserved but also provides broader benefits for the community\nthrough improved quality of life, business opportunities, and\nsustainable welfare. The community\u2019s consistency in preserving culture\nand developing its village potential has received appreciation at both\nnational and international levels. Since 2019, the village has received\nvarious awards, including Wonderful Indonesia Impact, the Indonesian\nTourism Village Award, and the ASEAN Tourism Award 2025. At the\ninternational level, Desa Sejahtera Astra Kemiren was also selected as\npart of The Best Tourism Village Upgrade Programme 2025, further\nstrengthening its position as a sustainable community-based cultural\ntourism destination. In addition to the Desa Sejahtera Astra programme,\nAstra, through the Astra Foundation-Yayasan Dharma Bhakti Astra, is\nmentoring a dragon fruit farming group in the Desa Sejahtera Astra\nBanyuwangi area, specifically in Sumbermulyo Village. This assistance is\nprovided to the dragon fruit farming group together with the MSME\nDevelopment Centre, covering strengthening group mentality and\norganisation, improving organic cultivation competence, improving\npost-harvest quality according to offtaker standards, and facilitating\nmarketing and financing access. As a result, the farmers successfully\nobtained Organic Cultivation certification, with total harvests\nincreasing from 316 tonnes in 2021 to 595 tonnes in 2025, while the\nfarming group\u2019s turnover rose from Rp1.9 billion to Rp11.9 billion in\nthe same period. Fresh and processed products from this farming group\nhave penetrated wider markets both domestically and for export to\nSingapore and Hong Kong. Dragon fruit is not only sold as fresh fruit\nbut also as processed products such as Sale Buah Naga and dehydrated\ndragon fruit. Astra\u2019s spirit to continue developing villages in\ncollaboration with the community, as in Desa Sejahtera Astra Kemiren, is\nin line with Astra\u2019s aspiration to prosper together with the nation and\nsupport Indonesia\u2019s Sustainable Development Goals.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/astra-international-strengthens-prosperous-village-programme-in-kemiren-1782996992",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}