Asia-Pacific Media Forum to start next week<\/p>\n
The Jakarta Post, Jakarta<\/p>\n
Indonesia will host the first Asia-Pacific Media Forum (APMF)
\nfrom March 13 to March 15 in Tanah Lot, Bali, organized by the
\nAssociation of Asia Pacific Advertisement Media.<\/p>\n
"During the forum participants will discuss critical issues in
\nadvertising media," the co-chair of the APMF organizing
\ncommittee, Gunadi Suharso, said on Tuesday.<\/p>\n
With about 350 participants, the two-day event is expected to
\nfocus on five objectives: increasing advertising industry
\nstandards, improving the understanding among advertising
\nindustry players, utilizing the resources within the region,
\nproviding networking opportunities for agencies, media,
\nadvertisers and researchers, and opening up new business
\nopportunities.<\/p>\n
Gunadi said the APMF would feature top industry figures as
\nspeakers, including Ian Garland of Nielsen Media Research,
\nPradeep Guha of Zee Telefilms Ltd. and the global media director
\nof Unilever Plc., Alan Rutherford.<\/p>\n
The APMF organizers will also invite media specialists, owners
\nof media enterprises and related industry professionals to
\ndiscuss the changing dynamics in the media industry.<\/p>\n
APMF co-chair Baty Subakti said Indonesia had a great deal of
\npotential as an advertising market.<\/p>\n
"We expect advertising expenditures in Indonesia this year to
\nreach Rp 26 trillion (US$2.79 billion)," he said. In 2004,
\nadvertising expenditures were Rp 20 trillion, he added.<\/p>\n
The secretary-general of the APMF, Anindya Bakrie, said the
\ngrowth in advertising expenditures was partly the result of the
\nabolishment of monopolistic business practices in the country.<\/p>\n
He said that when companies lost their monopolies they had to
\nbegin advertising their products and services in the media. (004)<\/p>",
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"sponsor": "Okusi Associates",
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