Ascott rebrands three properties<\/p>\n
JAKARTA (JP): Serviced residence operator The Ascott Group,
\nhas rebranded three of its four properties in Indonesia to
\nfurther strengthen its marketing and operations in the country, a
\nsenior executive said on Thursday.<\/p>\n
The 206-unit Citra Regency in Kuningan, South Jakarta was
\nrenamed Somerset Grand Citra; the 92-unit Puri Darmo in Surabaya,
\nEast Java to Somerset Puri Darmo and the 249-unit Stamford Green
\nCountry Woods to Country Woods in Ciputat, South Jakarta.<\/p>\n
The other property that the Group manages in Indonesia is the
\nAscott Jakarta, located in Jakarta's business district on Jl.
\nKebon Kacang Raya.<\/p>\n
Country Woods' general manager Stephen R. Read said that the
\nrebranding was part of the Ascott Groups' initiative to reorganize
\nits 6,000 serviced residence units across Asia Pacific and London
\nunder two brands -- The Ascott and Somerset.<\/p>\n
The Ascott brand is targeted for top executives and designed
\nto depict a distinguished and elegant lifestyle, while the
\nSomerset is contemporary and stylish, targeting middle to upper
\nmanagement executives, he said.<\/p>\n
The rebranding ceremony on Thursday was also attended by The
\nAscott Jakarta's director of sales Tess Pantow, The Ascott
\nJakarta's general manager Melvin Lim, and Somerset Grand Citra's
\ngeneral manager Augustine M. Silva.(tnt)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/ascott-rebrands-three-properties-1447893297",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}