{
    "success": true,
    "data": {
        "id": 1716796,
        "msgid": "apple-predicted-to-use-aggressive-pricing-for-iphone-18-pro-1777892032",
        "date": "2026-05-04 17:11:44",
        "title": "Apple Predicted to Use \"Aggressive Pricing\" for iPhone 18 Pro",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Technology",
        "summary": "Amid rising memory component costs driving up Android phone prices, analysts predict Apple will adopt an aggressive pricing strategy for the iPhone 18 Pro and Pro Max launching this autumn. The base models are expected to start at $1,099 and $1,199 respectively, allowing Apple to maintain accessibility while potentially increasing prices for higher storage variants to protect profit margins. This approach could help Apple gain market share as the overall Android market faces contraction due to production cuts in budget smartphones.",
        "content": "<p>Jakarta (ANTARA) - As memory component prices rise, causing increases\nin the cost of many Android phones, analysts predict that Apple will use\nan \u201caggressive pricing strategy\u201d for the iPhone 18 Pro and Pro Max, set\nto launch this autumn. According to a 9to5Mac report on Friday (1\/5),\nanalysts estimate that the overall Android market this year may shrink\nbecause some low-cost smartphones will not be produced due to cost\npressures. In such conditions, analyst Jeff Pu states in his research\nreport that Apple is likely to employ an \u201caggressive pricing strategy\u201d\nfor the iPhone 18 Pro and Pro Max, at least for the base models. This\nmeans Apple will likely market the iPhone 18 Pro and Pro Max starting at\n$1,099 (approximately Rp19.1 million) and $1,199 (around Rp20.8 million)\nrespectively. However, Apple may subsequently raise prices on product\nmodels with higher storage capacities. In this way, Apple can avoid\nlarger margin declines while maintaining consistent pricing for the most\naffordable models.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/apple-predicted-to-use-aggressive-pricing-for-iphone-18-pro-1777892032",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}