{
    "success": true,
    "data": {
        "id": 1939422,
        "msgid": "apple-believed-to-raise-iphone-18-series-prices-due-to-memory-crisis-1787655162",
        "date": "2026-08-25 16:38:13",
        "title": "Apple believed to raise iPhone 18 series prices due to memory crisis",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Technology",
        "summary": "Apple is expected to increase the price of its iPhone 18 series by around US$100 due to a surge in memory component costs. Internal sources suggest the company can no longer maintain thin profit margins, prompting the price adjustment. The move is seen as a way to share costs with consumers while keeping prices competitive with rivals such as Samsung.",
        "content": "<p>Apple is believed to be raising prices for its iPhone 18 series\nsmartphones as a result of a memory crisis that has caused component\nprices to surge.<\/p>\n<p>This new report reinforces earlier speculation that the iPhone 18\nseries could be marketed at US$100 (around Rp1.7 million) higher than\nthe previous generation at launch.<\/p>\n<p>Citing a GSM Arena report on Monday (24\/8), confirmation of the price\nincrease for the iPhone 18 series came from an unnamed internal\nsource.<\/p>\n<p>It turns out the company can no longer maintain thin profit margins,\nmaking a US$100 price increase across all iPhone 18 models\nunavoidable.<\/p>\n<p>By raising prices, the company can share costs with its consumers\nwhile maintaining market balance and keeping prices competitive with\nrivals such as Samsung.<\/p>\n<p>As a result, the iPhone 18 Pro set to be released next month could\npotentially be sold starting from US$1,199 (around Rp21 million),\nkeeping it within the price range of its competitors.<\/p>\n<p>Raising the price of new iPhones still seems reasonable without Apple\nhaving to fear losing customers, as the company actually has a loyal\nuser base.<\/p>\n<p>The remaining models, the iPhone 18 and iPhone 18e, will be released\nearly next year around the first quarter of 2027.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/apple-believed-to-raise-iphone-18-series-prices-due-to-memory-crisis-1787655162",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}