APPC provides links to NGOs<\/p>\n
JAKARTA (JP): Asia Pacific Philanthropy Consortium (APPC), an
\norganization dedicated to charity and community service, said on
\nMonday it was ready to match Indonesian corporations with local
\nnon-governmental organizations (NGOs).<\/p>\n
"In the three years of its existence, APPC has managed to
\nbuild a significant information system on the nonprofit sector
\nand philanthropy in general," APPC executive director Erna
\nWitoelar said in a statement during a luncheon with
\nrepresentatives of the corporate community.<\/p>\n
APPC, which opened a branch in Indonesia in 1996, has focused
\nits recent work in the country on raising corporate awareness
\nabout the importance of philanthropy and promoting cooperation
\nbetween Indonesian corporations and NGOs, the group said in a
\nstatement.<\/p>\n
Many corporations in Indonesia have established community
\nservice foundations, while others have channeled donations
\nthrough NGOs, according to APPC.<\/p>\n
APPC was launched in Osaka, Japan, in 1994. Its main focus is
\nincreasing the quality and quantity of philanthropic activities
\nwithin the Asia-Pacific region.<\/p>\n
The Asian economic crisis, which many experts see as having
\ndamaged philanthropy in the region, can be seen as momentum to
\nstrengthen civil society's increasing role in the process of
\nsocial and economic change, Erna said.<\/p>\n
APPC plans in the future to establish an NGO certification
\nprocess, which will help corporations choose reputable NGOs when
\nmaking donations, said Erna, who is a former head of Indonesia's
\nconsumer agency and has been involved in the environmental
\nmovement.<\/p>\n
APPC executive Tadashi Yamamoto said working with partners
\nsuch as NGOs who were capable of serving corporate shareholders
\nin a given community, was a more efficient and effective measure
\nfor corporations.<\/p>\n
Corporations and NGOs would create a perfect partnership,
\nYamamoto said.<\/p>\n
NGOs bring to the partnerships a sense of value and an
\nappreciation of the broader interests of the community, making
\ncorporations more conscious of the need to reorient themselves to
\nmeet the interests of their communities, he said.<\/p>\n
APPC cochairwoman and the executive director of the Ayala
\nFoundation in Manila, the Philippines, Aurora Tolentino, stressed
\nthe importance of community service for corporations.<\/p>\n
Private corporations are better able to cater to the community
\nthan the government because they can quickly respond to society's
\nneeds, she said.<\/p>\n
Community service in areas such as education,
\nentrepreneurship, community development, the environment and
\nhousing would benefit corporations in the long run, she said,
\nadding that over time corporations would be judged by the
\ncommunity.<\/p>\n
"In the end, people will choose products not just based on
\nquality, but based on a company's reputation," Aurora said. (02)<\/p>",
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"sponsor": "Okusi Associates",
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