The General Chair of the Indonesian Shopping Centre Managers\nAssociation (APPBI), Alphonzus Widjaja, stated that the 2026 Indonesia\nShopping Festival (ISF) serves not only as a celebration of the 81st\nAnniversary of the Republic of Indonesia but also as an effort to\nstimulate public purchasing power amidst the economic challenges facing\nthe retail sector. According to Widjaja, this year\u2019s ISF has been\nextended from 11 days to 17 days and will take place from 7\u201323 August\n2026 across 407 shopping centres throughout Indonesia. This measure was\ntaken to provide the public with a greater opportunity to take advantage\nof various promotional programmes and discounts.<\/p>\n
\u201cThe goal is not just to celebrate, but also to help support public\npurchasing power, particularly for the lower-middle class, which has\nexperienced pressure in recent years,\u201d Widjaya said during an ISF 2026\npress conference at the Ministry of Trade on Thursday, 30 July 2026. He\nnoted that both the global economic condition and domestic challenges\ncontinue to exert pressure on the retail industry. Consequently,\norganisers have prepared various promotional programmes and prizes to\nencourage shopping and maintain household consumption as a pillar of\nnational economic growth.<\/p>\n
In addition to boosting retail transactions, the ISF is also aimed at\nstrengthening shopping tourism. The General Chair of the Indonesian\nTourism Industry Association (GIPI), Hariyadi Sukamdani, stated that the\nfestival\u2019s momentum can be utilised to attract both domestic and\ninternational tourists to Indonesia. He added that GIPI will assist in\npromoting the ISF through its tourism networks, including international\nmarkets, ensuring that tourists do not merely visit but also shop at\nIndonesian shopping centres.<\/p>\n
\u201cWe must seize this good momentum to increase sales. We will also\npush promotions abroad through our existing networks,\u201d said Hariyadi.\nThe ISF 2026 is a collaboration between APPBI, APRINDO, and HIPPINDO,\nwith support from the Ministry of Trade, the Coordinating Ministry for\nEconomic Affairs, and the Ministry of Tourism. The festival is expected\nto strengthen public consumption while simultaneously increasing\nshopping tourism visits to Indonesia.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/appbi-extends-indonesia-shopping-festival-2026-1785466770", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }