'ANteve' begins airing 'Boleh Contest'<\/p>\n
Boleh Contest; ANteve, 5:30 p.m., Sunday<\/p>\n
JAKARTA (JP): One of the many local dot-com companies,
\nbolehmail.com, launched Boleh Contest, a TV program linked to
\nbolehmail's ongoing Cyber Model 2001 Contest, last Wednesday at
\nCrowne Plaza Hotel, Central Jakarta.<\/p>\n
Under the banner of its operator, PT Boleh Net Indonesia, the
\nprogram will be aired between March 18 and June 10, 2001.<\/p>\n
Boleh Contest will be the first program in Indonesia that
\ncombines electronic (television) and digital media (Internet).
\nThe objective of the program is to create fun and excitement
\nthrough TV and Internet, while taking into consideration
\neducational aspects.<\/p>\n
Darma Putra, bolehmail.com's marketing manager, promises that
\nBoleh Contest is a unique combination between the Internet and
\ntelevision. The Internet users can watch the program on TV to see
\ntheir favorite participants' compete while the TV viewers can log
\non to the Internet to communicate with the participants via
\ne-mail.<\/p>\n
Last year, the cyber model contest which ran from May 15 until
\nJune 24, was participated in by 346 boys and girls aged between
\n15 and 25 from all over Indonesia.<\/p>\n
\"We have to make this contest better than the previous one\",
\nsaid Darma Putra during the launching.<\/p>\n
Putra said that the response to last year's contest was
\n\"fantastic\". That is why bolehmail is cooperating with TV media
\nin the making of Boleh Contest to choose the winner of the Cyber
\nModel 2001 contest. Registration starts on Feb. 15 and ends on
\nApril 20.<\/p>\n
The program is a quiz participated in by selected Cyber Model
\n2001 contestants of which there are 118 girls and 252 boys
\nregistered on the cyber model site.<\/p>\n
Episodes 1 to 12 of the 13 episodes consist of the
\nprequalification round. In each episode, there will be a winning
\npair who will be selected to join the grand final.<\/p>\n
Over 12 pairs of cyber model nominees will compete in the
\ngrand final which will be held in a cafe in Jakarta.<\/p>\n
The winner will be chosen by a jury that consists of public
\nfigures, fashion journalists and senior cyber models.<\/p>\n
The grand final selection will also depend on the results of
\npolling at www.bolehmail.com where browsers can select their
\nfavorite models.<\/p>\n
The selected models are qualified to compete with other
\nprequalification winners in the grand final, which will be aired
\nin the 13th episode.<\/p>\n
Produced in cooperation with technology-based company PT AITI
\nInvestment, production house Acha Production, private TV station
\nANteve, the program is hosted by well-known MC and TV presenter
\nJodhy.<\/p>\n
Jodhy, who usually partners with TV presenter Edwin, is to
\npresent a full-fledged entertainment program to viewers during
\nthe half-hour show. He was selected for his skill in telling
\njokes.<\/p>\n
Nothing special<\/p>\n
There is nothing wrong with the Boleh Contest concept, which
\nis taken from the ongoing bolehmail's Cyber Model 2001's program.<\/p>\n
Unfortunately, the boleh Contest show -- as shown in
\nWednesday's preview for the press -- does not feature glamorous
\nmodels or the lifestyle of trendy celebrities.<\/p>\n
The program offers nothing special compared to other TV quiz
\nshows. The show, which has four segments in each episode, is also
\ndifferent from model contest show, Super Model Asia (RCTI,
\nSaturday, 5 p.m.) which features a talent competition instead of
\na quiz.<\/p>\n
An ANteve's public relations officer, Amalia Ahmad, admitted
\nthat the show needed improvement and constructive criticism from
\nTV viewers to make it an interesting program. ANteve has already
\nprepared three of the 13 episodes to be broadcasted every Sunday
\nafternoon.<\/p>\n
As for the new program's show time, Amalia said that ANteve
\nchoose Sunday at 5:30 p.m. because most people are supposedly at
\nhome on the weekend.<\/p>\n
At least this show can provide useful information for modeling
\nenthusiasts, who are mostly teenyboppers. The show also provides
\ngood experiences for cyber model contest participants who dream
\nof fame.<\/p>\n
Cyber model Egidia Sawitri Dewayani, who won last year's
\ncontest, said that her e-mail address bunny_bunny@bolehmail.com
\nhas been flooded with daily messages from fans after she was
\nnamed Cyber Model 2000.<\/p>\n
The 21-year-old Egidia is a student of the school of law of
\nJakarta's Pancasila University. (Sri Ramadani)<\/p>",
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"sponsor": "Okusi Associates",
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