{
    "success": true,
    "data": {
        "id": 1649067,
        "msgid": "antara-media-and-public-relations-must-adapt-to-challenges-in-the-disruption-era-1775037054",
        "date": "2026-04-01 16:17:10",
        "title": "ANTARA: Media and public relations must adapt to challenges in the disruption era",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Media",
        "summary": "Benny Siga Butarbutar, CEO of Perum LKBN ANTARA, has urged media outlets and public relations professionals to adapt to the challenges of media disruption, particularly the rise of \"homeless\" media\u2014social media accounts on platforms like Instagram and TikTok that spread news rapidly without formal websites or ethical standards. He emphasised the need for mainstream media to enhance their reporting intensity, capacity, and quality while building collective defences against unregulated content, and called on PR teams to develop proactive communication strategies amid constant crises in a globalised world. ANTARA plays a crucial role in this ecosystem by providing comprehensive fact-checking, investigative journalism, and policy dissemination to serve as a reliable reference.",
        "content": "<p>Semarang - The CEO of Perum LKBN ANTARA, Benny Siga Butarbutar, has\nreminded that media and public relations (PR) must be able to adapt to\nthe challenges in the ever-evolving media disruption era. \u201cThe challenge\nof journalism in the media disruption era is the presence of rampant\n\u2018homeless-homeless\u2019 media,\u201d he said in Semarang on Wednesday. He\nconveyed this during the Media Education and Media Gathering of SKK\nMigas-JOB Tomori and Banggai Regency Journalists 2026, held in Semarang.\n\u201cHomeless\u201d media refers to social media accounts, such as Instagram,\nTikTok, X, and WhatsApp, that disseminate news quickly without an\nindependent website, focusing on local\/viral content, being efficient\nand flexible, and often not bound by journalistic codes of ethics.\nBenny, who is also the General Secretary of the Indonesian Public\nRelations Association (Perhumas) Board of Experts, stated that defending\nmainstream media must be a shared concern for the state, professional\njournalist organisations, and the media. \u201cIt must be balanced and\nenhanced, not only with increasingly intensive reporting but also with\ncapacity, quality, and coverage itself,\u201d he said. According to him,\n\u201chomeless\u201d media only play with viral issues turned into \u201cwild balls,\u201d\nwhereas mainstream media have consistent coverage and reliable sources.\n\u201cWhen that is made into the same standard, both at the centre and in the\nregions, it will become a strength again (for mainstream media),\u201d he\nsaid. Mainstream media, he added, must continue to develop capabilities\nthrough training, improvements, installations, and collaborations in\ninvestigative journalism and thinking journalism. Besides media, he said\nthat PR must also be more active in building communication strategies\namid the disruption era, namely the ability to be trusted, the ability\nto respond quickly, and then to convey the truth proportionally. \u201cThe\nability to understand crises must be more frequent because crises now\ncannot wait 10 years to come, but can happen every second in the\nglobalisation era that creates complexity and uncertainty,\u201d he said.\nTherefore, he added, PR must be far more active in building strategies,\nbuilding relations, and building collaborations because in the current\nera there is no ready formula, except the formula that is continuously\ntried. On that occasion, Benny also outlined ANTARA\u2019s role as an actor\nin the national information ecosystem, namely becoming a fact-checker\nthrough comprehensive news, conducting investigations and analyses,\ncomparing issues, and disseminating government policies to the regions.\n\u201cWhen news is delivered much more in-depth, much more with comparisons,\nit shows ANTARA\u2019s role as a reference,\u201d he said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/antara-media-and-public-relations-must-adapt-to-challenges-in-the-disruption-era-1775037054",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}