Amid economic dynamics, gold remains a prime investment choice\ntrusted to be resilient against inflation. This has been evidenced by\nthe growing public enthusiasm for acquiring gold, whether through\ninstalment plans for physical or digital precious metals.<\/p>\n
This surge in demand has not only occurred through national banks and\nPegadaian. The increase demonstrates that more people are recognising\nthe importance of investment diversification and viewing gold as a safe\nalternative instrument to achieve medium- and long-term financial\ngoals.<\/p>\n
PT Aneka Tambang Tbk (ANTM) is also continuing to enhance its gold\ndigitalisation strategy amidst soaring prices. Antam, through its\nPrecious Metal Processing and Refining Business Unit (UBPP), has\nintroduced a physical gold investment programme digitally via the\nBRANKAS (Berencana Aman Kelola Emas) scheme.<\/p>\n
BRANKAS is a gold depository service that offers ease, convenience,\nand transaction security in managing gold assets. The service allows\ntransactions to be conducted online with competitive purchase and\nbuyback prices.<\/p>\n
\u201cThere is no need to worry; for Antam\u2019s digital gold, the physical\nmetal exists and is guaranteed on a one-to-one basis. If the physical\ngold did not exist, we would not be allowed to sell it,\u201d stated Antam\u2019s\nPrecious Metal Commercial Division Head, Adityo Kusumowardhono, during\nan Educational Class at the Jogja Financial Festival 2026.<\/p>\n
BRANKAS provides the convenience of purchasing gold digitally through\na mobile application. With more flexible access, transactions can be\nperformed without being tied to specific operational days. This service\nsupports users in continuing their gradual gold saving plans or as part\nof a long-term investment strategy.<\/p>\n
Notably, BRANKAS is available every day, enabling gold purchases at\nany time, including on weekends when there is more free time. Through\nthe ANTAM Logam Mulia Application, users can proceed with gold\ninvestment plans more flexibly, whether during weekday activities or\nover the weekend, without waiting for specific operational days.<\/p>\n
For context, the ANTAM Logam Mulia application was first launched in\nMarch 2025 as a digital gold transaction platform. The ongoing updates\nare essential to enhance user convenience, keep pace with technological\ndevelopments, and maintain ANTAM\u2019s position as the leader in\ndigital-based precious metal services in Indonesia.<\/p>\n
Furthermore, ANTAM continues to broaden public access to quality gold\nproducts through various channels, such as Precious Metal Gold\nBoutiques, official marketplaces, and e-commerce platforms. The system\nupgrades will impact customer transaction experiences, particularly on\nthe purchasing features temporarily.<\/p>\n
Through its transformation towards a SuperApps model, ANTAM reaffirms\nits strategic role as a key player in the digitalisation of precious\nmetal services in Indonesia, supporting the growth of a gold investment\nindustry that is more modern and accessible to all levels of\nsociety.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/antam-simplifies-gold-investment-amid-high-public-enthusiasm-1781171631", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }