{
    "success": true,
    "data": {
        "id": 1760562,
        "msgid": "anker-introduces-worlds-first-thus-ai-audio-compute-in-memory-chip-1780883250",
        "date": "2026-05-23 21:38:00",
        "title": "Anker Introduces World's First THUS AI Audio Compute-in-Memory Chip",
        "author": "Basuki Eka Purnama",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Technology",
        "summary": "Anker Innovations has unveiled THUS, the world's first neural network-based compute-in-memory AI audio chip designed for consumer audio devices. The technology aims to enhance processing speed and power efficiency while improving user privacy by performing computations directly on-device.",
        "content": "<p>The consumer electronics industry is entering a new era with a shift\nin focus from cloud-based AI to on-device AI. This revolutionary step\nwas recently reinforced by Anker Innovations, which introduced THUS, the\nfirst neural network-based compute-in-memory AI audio chip for consumer\naudio devices. This technology promises faster data processing, lower\npower consumption, and enhanced user privacy, as all computations are\nperformed directly within the device.<\/p>\n<p>At the Anker Day 2026 event titled \u201cWhere Ultimate Meets Possible\u201d in\nNew York, Anker Innovations CEO Steven Yang explained that THUS was\ncreated to break the limitations of conventional chip architecture.\nTraditionally, the separation between memory units and processors has\ncaused inefficiencies because data must constantly move back and\nforth.<\/p>\n<p>With compute-in-memory technology, THUS places computation directly\nwhere the AI models are located. This eliminates the need for massive\ndata transfers, significantly reducing power consumption\u2014a crucial\naspect for small devices such as earbuds.<\/p>\n<p>The THUS chip makes its debut in Anker\u2019s latest premium earbud lines,\nspecifically the Soundcore Liberty 5 Pro and Liberty 5 Pro Max. Anker\nclaims this chip provides a drastic performance leap compared to\nprevious generations.<\/p>\n<p>Beyond audio, Anker is expanding its AI reach into the home security\nand energy sectors. To celebrate its 15th anniversary, Anker Indonesia\nis also launching special campaigns, including ecosystem bundling promos\nand social media competitions, as part of the global Anker Day 2026\ncelebrations.<\/p>\n<p>Anker\u2019s transformation from a charging accessory manufacturer to an\nAI hardware pioneer demonstrates the company\u2019s ambition to remain\nrelevant amidst increasingly intense global technological\ncompetition.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/anker-introduces-worlds-first-thus-ai-audio-compute-in-memory-chip-1780883250",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}