PT Blue Bird Tbk recorded positive performance in the first quarter\nof 2026 amid tight competition in the transportation industry, including\nfrom app-based services. The company booked revenue of Rp1.45 trillion,\nup 11.6% year-on-year, with net profit of Rp157 billion and EBITDA of\nRp341.8 billion.<\/p>\n
This growth reflects the company\u2019s ability to maintain service\nconsistency while adapting to changing customer behaviour increasingly\noriented towards digital-based services. Amid diverse mobility options,\nBluebird\u2019s taxi services continue to demonstrate competitiveness,\nrecording a 12% year-on-year revenue growth.<\/p>\n
President Director of PT Blue Bird Tbk, Adrianto Djokosoetono, stated\nthat this achievement reflects the company\u2019s consistency in maintaining\nservices amid dynamic mobility needs.<\/p>\n
\u201cWe continue to keep services consistent by ensuring the fleet is\nalways ready, service quality remains maintained, and utilising\ntechnology to make services more easily accessible.\u201d<\/p>\n
Service transformation through digital channels has also been one of\nthe drivers of performance. The company recorded a 22.4% year-on-year\ngrowth in the number of MyBluebird app users. Meanwhile, the use of the\nfixed price feature increased 29.2% year-on-year, indicating higher\nadoption of digital channels by customers.<\/p>\n
In addition, Bluebird utilises technology to read demand patterns\nmore precisely, including based on areas, activity momentum, and\noperating hours, so that fleet placement can be done more responsively\nand efficiently.<\/p>\n
Seasonal momentum also contributed to the company\u2019s performance.\nDuring the 2026 Eid period, Bluebird recorded better performance\ncompared to the previous year, reflecting high public demand during the\nhomecoming season and long holidays. At the same time, the company\ncontinues to expand service reach through the addition of base points in\nvarious regions, which in total increased by around 43% compared to the\nfirst quarter of the previous year.<\/p>\n
The Bluebird Group also continues to develop sustainable business\nthrough the expansion of electric vehicles in several cities, including\nstrengthening eco-friendly mobility initiatives in Bandung and Bali.\nThis step is part of the company\u2019s commitment to providing increasingly\ncomfortable and sustainable transportation solutions.<\/p>\n
As part of efforts to maintain service quality, the company continues\nto introduce various initiatives to support driver welfare, including\nthrough strengthening competitive income and appreciation programmes for\nhigh-performing drivers. This is done to maintain driver motivation and\nretention, while ensuring a comfortable and consistent travel experience\nfor customers.<\/p>\n
\u201cThroughout 2026, our focus is to maintain growth momentum by\ncontinuing to strengthen service reliability through fleet readiness,\ncustomer access expansion, and increasingly better operational\nproductivity. With a increasingly solid business structure, we are\noptimistic about continuing to grow healthily and sustainably,\u201d said\nAndre.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/amid-transportation-competition-bluebird-achieves-double-digit-growth-in-early-2026-1778190992", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }