Electric motorcycle manufacturer Alva has recorded significant sales\ngrowth over the past year. Amid rising fuel prices, the company has also\nobserved increased public interest in electric motorcycles, although\nthis is not the sole driving factor.<\/p>\n
Alva CEO Purbaja Pantja stated that Alva\u2019s sales throughout 2025\nincreased by more than 50% compared to the previous year. This trend has\nled the company to set a more aggressive target this year, aiming for\nsales to more than double.<\/p>\n
\"If we look at 2024 to 2025, we saw an increase of more than 50% in\nvolume. So our target this year is actually more than double compared to\nlast year. This year we hope to achieve a volume that is more than\ndouble last year\u2019s,\" Purbaja said during a media discussion in Tangerang\non Monday.<\/p>\n
This optimism is supported not only by the growth of the electric\nvehicle market but also by changes in consumer behaviour. Alva believes\nthat more people are beginning to calculate the cost efficiency of\nvehicle use when fuel prices rise.<\/p>\n
According to Purbaja, the increase in fuel prices has indeed had an\neffect on public attention towards electric motorcycles. However, the\ncompany had already prepared higher growth targets from the outset, so\nthe sales increase was not solely triggered by that condition.<\/p>\n
\"If we talk specifically about fuel, the impact is there. When there\nwere discussions about fuel prices and eventually non-Pertalite fuels\nunderwent changes, it seemed to bring more attention to the electric\nmotorcycle industry. So if you say there was a surge, maybe there was,\nbut overall, from the beginning of the year we had already set a higher\nsales target than the previous year,\" he said.<\/p>\n
Nevertheless, Alva admitted it has not specifically calculated how\nmuch the fuel price increase contributed to the sales rise. The company\nprefers to look at the monthly sales trend, which continues to show\nimprovement, rather than separating the causal factors.<\/p>\n
\"We haven\u2019t calculated it specifically because we also aren\u2019t looking\nat what the increase was like. But if you look at the monthly sales\ndevelopment, there does seem to be an increase,\" Purbaja said.<\/p>\n
On the other hand, Alva believes the electric motorcycle market\ngrowth is also driven by broader public education, an increasing choice\nof products at more affordable prices, and the development of the\nelectric vehicle ecosystem, which makes using electric motorcycles more\npractical as a daily vehicle.<\/p>\n
\"So three things. One, education; two, motorcycles with different\nprices and levels; three, ecosystem development that ensures this\nmotorcycle can indeed be used as primary transport. That is where the\ncost savings of usage will truly be felt by electric motorcycle users,\"\nPurbaja concluded.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/alva-ceo-confident-sales-will-surge-100-highlights-fuel-price-effect-1785750735", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }