{
    "success": true,
    "data": {
        "id": 1797280,
        "msgid": "alternative-tobacco-products-gain-popularity-one-reason-being-minimal-smoke-odour-1781157087",
        "date": "2026-06-11 12:24:00",
        "title": "Alternative Tobacco Products Gain Popularity, One Reason Being Minimal Smoke Odour",
        "author": "Thalatie Kaprina Yani",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "Alternative tobacco products are increasingly favoured by adult smokers in Indonesia, driven by technological innovation and a different user experience. Key attractions include the absence of combustion, which reduces lingering smoke odour and ash, offering greater convenience. Experts caution, however, that these products still contain addictive nicotine and are intended only for existing adult smokers.",
        "content": "<p>Alternative tobacco products have become increasingly popular among\nsome adult smokers in recent years. The emergence of new technologies\noffering a different experience compared to conventional cigarettes is\none of the factors driving this shift in consumer preference.<\/p>\n<p>One of the most highlighted reasons is the minimal smoke odour\nproduced. Unlike conventional cigarettes that burn tobacco to produce\nsmoke and aromas that can cling to clothing and the surrounding\nenvironment, heated tobacco products operate without a combustion\nprocess. Consequently, the remaining aroma tends to be lighter than that\nof regular cigarettes.<\/p>\n<p>In addition to reducing odour, alternative tobacco products do not\nproduce ash. This factor is considered to provide greater convenience\nfor some users, as they do not have to deal with cigarette ash residue\nthat can dirty the surrounding area. The ease of use and increasingly\nmodern device designs also serve as significant attractions for adult\nconsumers.<\/p>\n<p>Several studies indicate that technological innovation is a crucial\nfactor influencing interest in alternative tobacco products. A study\npublished in the Accounting and Management Journal in 2024 found that\nperceptions of innovation, user experience, and product characteristics\ninfluence the decisions of adult smokers to try or switch to\nalternatives to conventional cigarettes.<\/p>\n<p>Social factors also play a role in changing consumer behaviour. The\nsmell of cigarette smoke, which is a frequent complaint in workplaces,\ntransport, and shared spaces, leads some adult smokers to seek options\nconsidered more comfortable for themselves and those around them.\nAlternative tobacco products have emerged as a widely considered\noption.<\/p>\n<p>Nevertheless, experts warn that alternative tobacco products still\ncontain addictive nicotine. Therefore, these products are not without\nrisk and are intended only for adult smokers who choose to continue\nusing nicotine-based products.<\/p>\n<p>The increasing trend in the use of alternative tobacco indicates a\nshift in consumption patterns among adult smokers. Beyond technological\ninnovation, aspects of convenience\u2014such as minimal smoke odour, no ash\nproduction, and ease of use\u2014are several reasons why these products are\ngaining more attention in various countries, including Indonesia.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/alternative-tobacco-products-gain-popularity-one-reason-being-minimal-smoke-odour-1781157087",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}