{
    "success": true,
    "data": {
        "id": 1126193,
        "msgid": "air-conditioners-offer-healing-and-decorative-functions-1447899208",
        "date": "2005-11-13 00:00:00",
        "title": "Air conditioners offer healing and decorative functions",
        "author": null,
        "source": "JP",
        "tags": null,
        "topic": null,
        "summary": "Air conditioners offer healing and decorative functions Kurniawan Hari The Jakarta Post\/Jakarta Dozens of air conditioning units of various brands are displayed at a showroom on Jl. Fatmawati, South Jakarta. Three men looked busy, tidying up the electronic merchandise in the spacious store.",
        "content": "<p>Air conditioners offer healing and decorative functions<\/p>\n<p>Kurniawan Hari<br>\nThe Jakarta Post\/Jakarta<\/p>\n<p>Dozens of air conditioning units of various brands are <br>\ndisplayed at a showroom on Jl. Fatmawati, South Jakarta. Three <br>\nmen looked busy, tidying up the electronic merchandise in the <br>\nspacious store.<\/p>\n<p>The store not only sells air conditioner, but also offers <br>\nrefrigerators, washing machines and television sets from numerous <br>\nmanufacturers like Panasonic, Samsung, Hitachi, Toshiba, Modena, <br>\nSanyo, General, LG, Dast, Mitsubishi and Daikin.<\/p>\n<p>As the three men busily prepared for customers, two men came <br>\nand looked around the shop. They were looking for an air <br>\nconditioner.<\/p>\n<p>\"People come for air conditioners equipped with anti-bacteria <br>\nsystems. They forget about the conventional ones, although they <br>\nare cheaper,\" said Acaon, a shop attendant at Mega Jaya Shop on <br>\nJl. Fatmawati.<\/p>\n<p>The growing number of electronics manufacturers that produce <br>\nair conditioners has created a climate of stiff competition.<\/p>\n<p>This has prompted manufacturers to produce a range of <br>\ndifferent air conditioners aimed at different market segments. <br>\nThey are now equipping their air conditioners with more <br>\nfunctions.<\/p>\n<p>Today, an air conditioner is not only a device to produce <br>\nfresh or cool air for a room. Air conditioners, or AC, are now <br>\nequipped with devices to kill air-borne bacteria.<\/p>\n<p>Other manufacturers work on the design. They create design so <br>\nthat an AC unit is beautiful enough to decorate the house.<\/p>\n<p>\"People used to purchase AC units of a certain brand. They <br>\ncorrelate brands with quality. But today, they purchase AC units <br>\nthat have more functions,\" said Acaon, who has been working at <br>\nthe retail store for 20 years.<\/p>\n<p>Acaon added that customers look for AC that can also prevent <br>\nbacteria, neutralize cigarette smoke and deodorize bad smells.<\/p>\n<p>Didi, a sales executive at Abadi Jaya Shop in Bendungan Hilir, <br>\nCentral Jakarta, also gave a similar view.<\/p>\n<p>\"Our customers often seek AC units with 'Plasmacluster' <br>\ntechnology, that is the technology that purifies the air,\" Didi <br>\ntold The Jakarta Post at his store.<\/p>\n<p>With the rapid growth in technology, it is now easier for <br>\ncustomers to find an AC with latest technology, be it air-<br>\npurifying Plasmacluster technology, or anti-bacteria devices.<\/p>\n<p>Artistic touches can also enhance the appearance of the air <br>\nconditioning unit. One AC product with artistic panels comes from <br>\nLG Electronics.<\/p>\n<p>Widi Nugroho, head of LG Electronics Indonesia's public <br>\nrelations department, said that the AC unit with the artistic <br>\npanel is once of their latest products.<\/p>\n<p>The artistic AC, under the name Artcool Wide, displays <br>\nattractive images, like calligraphy or an image of the Al Haram <br>\nMosque in Mecca.<\/p>\n<p>With price tag of around Rp 10 million (a standard AC is sold <br>\nfor Rp 2 million), Artcool Wide is somewhat like a painting hung <br>\nonto the wall. A painting that has another function besides <br>\nsimply cooling the air.<\/p>\n<p>Artcool is also equipped with a \"three-dimensional\" cooling <br>\nsystem that enables the AC to give air flow from three sides: the <br>\nfront, right and left side. Thus, it offers a better distribution <br>\nof cool air throughout the room.<\/p>\n<p>According to Widi, the product also used new technology called <br>\n\"Nano Carbon Filter\" that can absorb smells ten times faster than <br>\nany other AC product, and the Neo Plasma Filter can also kill <br>\ninfluenza virus and bacteria.<\/p>\n<p>\"There is no electronic manufacturer that cares for customers <br>\nlike we do,\" Widi asserted.<\/p>\n<p>With the rapid developments in technology, ACs are no longer <br>\njust an air cooling device.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/air-conditioners-offer-healing-and-decorative-functions-1447899208",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}