{
    "success": true,
    "data": {
        "id": 1593832,
        "msgid": "aia-vitality-records-measurable-changes-in-health-behaviour-across-a-five-year-journey-in-indonesia-1772809208",
        "date": "2026-03-06 20:39:00",
        "title": "AIA Vitality Records Measurable Changes in Health Behaviour Across a Five-Year Journey in Indonesia",
        "author": "Putri Yuliani",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "PT AIA FINANCIAL commemorates five years of AIA Vitality in Indonesia with a Media Iftar, highlighting a wellness programme linked to protection products. The initiative has grown into a wellness ecosystem that promotes activity, health checks, and sustainable healthy habits, including events such as the AIA Vitality Women\u2019s 10K and AIA Vitality Live.",
        "content": "<p>During Ramadan and other geopolitical dynamics. PT AIA FINANCIAL (AIA\nIndonesia) commemorated five years of AIA Vitality\u2019s journey in\nIndonesia through a Media Iftar with national journalists. The occasion\nunderlines AIA\u2019s commitment to helping Indonesians live healthier,\nlonger, and better lives through behaviour-based wellness\nprogrammes.<\/p>\n<p>Over five years of operation, AIA Vitality has developed into a\nwellness ecosystem that encourages activity, health checks, and the\ndevelopment of sustainable healthy habits.<\/p>\n<p>\u2018AIA Vitality is integrated with AIA\u2019s protection products. The\nprogramme helps policyholders build protected healthy habits that\nultimately reduce long-term health risks, while strengthening the\nsustainability of the protection ecosystem. Five years of AIA Vitality\nreflect our commitment to promoting healthy living every day. We are\nproud to see significant growth and real behavioural changes when people\nreceive support, education, and rewards that are right for them,\u2019 said\nKathryn Parapak, Chief Marketing Officer of AIA Indonesia, in a press\nstatement received on Friday (6\/3).<\/p>\n<p>Since its launch, AIA Vitality in Indonesia has demonstrated a\nmeaningful positive impact on Indonesians\u2019 lifestyles. Laila Munaf,\nFounder &amp; Coach at SANA Studio, emphasised that people are\nincreasingly aware of the importance of wellbeing, not only physically\nbut also mentally and emotionally.<\/p>\n<p>\u2018Social media, fitness communities, and easier access to wellness\ninformation have encouraged many Indonesians to take small but\nmeaningful steps toward a healthier life. Programmes like AIA Vitality\nprovide accountability and rewards that make healthy habits feel easier\nand more enjoyable,\u2019 said Laila.<\/p>\n<p>AIA Vitality not only drives individual transformation but also\nstrengthens the sense of community through various community activities.\nEvents such as AIA Vitality Women\u2019s 10K and AIA Vitality Live have\nbrought thousands of participants together in a positive space that\ncelebrates movement and fitness.<\/p>\n<p>AIA Indonesia also announced that: AIA Vitality Women\u2019s 10K will\nreturn on 26 April 2026 at Taman Mini Indonesia Indah (TMII), with 5K\nand 10K categories.<\/p>\n<p>\u2018We want to create a space that empowers women to start or continue\ntheir wellness journey,\u2019 added Kathryn.<\/p>\n<p>As information, AIA Vitality is an incentive-based health and fitness\nprogramme managed and distributed by PT AIA FINANCIAL for policyholders\nand\/or insured persons in Indonesia, which provides knowledge,\nmotivation and as a prasarana to help change the insured\u2019s lifestyle to\nbe healthier, live longer, and better lives. The healthy journey with\nAIA Vitality begins with recognising health status through Online\nAssessment and Health Check.<\/p>\n<p>Thereafter, AIA Vitality members are encouraged to improve their\nhealth by completing physical activity challenges, vaccination, and\nother activities that support a healthy lifestyle. Members earn points\nfor each healthy choice they make. The higher the points accumulated,\nthe higher the AIA Vitality Status, and the more benefits and rewards\nthey can enjoy. (E-4)<\/p>\n<p>Qoala Plus provides education to participants on the broader growth\nof the general insurance industry, with growth drivers for premiums and\nthe dynamics of insurance companies.<\/p>\n<p>A discussion forum bringing regulators, policymakers and industry\nplayers together was held to discuss strengthening insurance governance\nand customer protection in Indonesia.<\/p>\n<p>Data from the Ministry of Transport records more than 123 million\npeople undertaking mudik journeys in 2023, with the majority using\nprivate vehicles.<\/p>\n<p>Through Qonnect+ 2026, Qoala Plus provides education on the growth of\nthe general insurance industry with drivers of premium growth and the\ndynamics of insurance companies.<\/p>\n<p>Delivery of heavy equipment insurance claims worth Rp1.4 billion was\ncarried out in Pinrang for customers affected by a landslide in a mining\narea in Kalimantan.<\/p>\n<p>Copyright @ 2026 Media Group - mediaindonesia. All Rights\nReserved<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/aia-vitality-records-measurable-changes-in-health-behaviour-across-a-five-year-journey-in-indonesia-1772809208",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}