AI-generated promotional videos are increasingly prevalent on\ne-commerce platforms. However, these videos are proving detrimental to\nproduct owners and sellers.<\/p>\n
These AI-based videos frequently display incorrect information, alter\nthe original appearance of goods, and mislead potential buyers. This is\nthe reality faced by Xie Shi Min, a Singaporean author who was shocked\nto find a promotional video for her book on Shopee featuring a cover\nillustration different from the original. One notable change was a sword\non the cover, which had been replaced by a staff.<\/p>\n
Furthermore, an AI avatar in the video claimed that buyers could\nsmell durian from the pages of the book, even though the word \u2018durante\u2019\nwas only mentioned briefly and was unrelated to the book\u2019s plot. Other\nerroneous information included the book\u2019s target audience; the video\nsuggested it was for children, whereas the actual content deals with\nintergenerational trauma and violence.<\/p>\n
\u201cThe book cover, which was designed with great care, has been ruined\nin this manner. Seeing my work arbitrarily altered by AI feels like an\ninsult,\u201d said Xie Shi Min, as quoted by Channel News Asia.<\/p>\n
Koh Wan Yi, owner of the paper product design studio Helumi, has\nexperienced similar issues. She discovered AI videos featuring her\nannual calendars and stickers circulating on TikTok Shop. However, the\nproducts were displayed in exaggerated sizes and incorrect colours,\nleading to customer disappointment when the actual goods arrived.<\/p>\n
Some videos even appear in foreign languages. Koh has requested that\nTikTok block the video creators, but she was advised to disable the\n\u2018open collaboration\u2019 feature instead. However, doing so would cut off\naccess for all content creators, including those who collaborate\nlegitimately.<\/p>\n
Epigram Books, a publishing house, has reported 10 problematic videos\nsince March 2024. Six months later, there is still no certainty\nregarding the fate of these videos, and even more similar AI videos have\nappeared to replace those that were blocked.<\/p>\n
Shopee stated that product videos can contain content from various\nsources, including user-generated content and AI. Sellers are encouraged\nto report content that violates policies. However, there has been no\nclarification on whether sellers are notified when AI videos are placed\non their product pages, nor is there an option provided to delete or\nreplace them.<\/p>\n
TikTok Shop has also addressed the issue, stating that AI content is\nsubject to community guidelines and can be reported if it is found to be\nmisleading.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/ai-generated-sales-videos-on-e-commerce-platforms-cause-confusion-and-losses-for-merchants-1788238574", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }