{
    "success": true,
    "data": {
        "id": 2048286,
        "msgid": "ai-answers-name-different-banks-first-in-43-of-comparisons-study-finds-1792572611",
        "date": "2026-10-21 14:42:29",
        "title": "AI Answers Name Different Banks First in 43% of Comparisons, Study Finds",
        "author": "",
        "source": "ANTARA_EN",
        "tags": "",
        "topic": "Business",
        "summary": "A PRecious Communications study of 2,740 AI and search responses across six Southeast Asian markets found that the first bank named changed in 43% of comparable answers, while business-banking responses cited 34% more banks than consumer-banking answers. The findings highlight why banks and communications teams cannot rely on one AI platform or a single visibility score to assess brand presence, with results varying by market, query and language.",
        "content": "<ul>\n<li><p>43%: Same question. Different banks first. Across AI-route\ncomparisons, the first-mentioned bank changed.<\/p><\/li>\n<li><p>34%: Business questions bring more banks into the answer.\nBusiness-banking responses named 34% more banks on average than\nconsumer-banking answers.<\/p><\/li>\n<li><p>Six ASEAN markets: Being mentioned isn\u2019t the same as being named\nfirst. The study maps both across Southeast Asian banking.<\/p><\/li>\n<li><p>Across Singapore, Malaysia, Indonesia, the Philippines, Thailand\nand Vietnam, the study tracks 13 priority banks - and shows why\nappearing in an AI answer is not the same as being named first.<\/p><\/li>\n<\/ul>\n<p>The research establishes why corporate communications, and marketing\nleaders cannot rely on a single AI platform, dashboard score, or generic\nbrand search to assess digital reputation. Powered by PRecious Pulse,\nthe agency\u2019s proprietary measurement and research platform, the study\nevaluated 2,740 response records spanning six Southeast Asian markets\n(Singapore, Malaysia, Indonesia, the Philippines, Thailand, and\nVietnam), eight languages, and 11 AI and search service proxies. The\nindex also revealed that decision context significantly impacts\ncompetitive density: business-banking answers named 4.73 banks on\naverage, compared with 3.52 for consumer-banking answers, a 34% wider\ncompetitive field.<\/p>\n<p>\u201cAI has made comparisons instant, but not consistent. Any brand -\nlike banks in our study - can lead one answer and disappear from the\nnext,\u201d said Lars Voedisch, Founder and Group CEO of PRecious\nCommunications. \u201cThe job for communicators and marketers is not to chase\none specific AI engine or manipulate a single metric. It is to build a\nclear, evidence-backed story across owned content, customer proof, and\nearned media that holds up regardless of the service, market, or\nlanguage a buyer uses.\u201d<\/p>\n<p>Six Markets, Six Distinct AI Competitive Landscapes<\/p>\n<p>The study demonstrates that Southeast Asia cannot be treated as a\nsingle information environment. While DBS and Maybank demonstrated\nconsistent dominance across tested answers in Singapore and Malaysia\nrespectively, and Vietcombank led across all question groups in Vietnam,\nmarkets like Indonesia, the Philippines, and Thailand showed divided or\nhighly question-dependent results:<\/p>\n<ul>\n<li><p>Indonesia: BCA achieved the highest overall answer presence\n(86%), but BCA and Bank Mandiri tied on overall first mentions (34%),\nwith leadership shifting based on whether the query addressed personal\nbanking (BCA 63% first) or business banking (Bank Mandiri 56%\nfirst).<\/p><\/li>\n<li><p>Philippines: BPI led total answer reach across consumer (73%),\nbusiness (96%), and trust questions (92%), yet BDO dominated\nfirst-mention prominence across all four tested question categories (up\nto 75% in business banking).<\/p><\/li>\n<li><p>Thailand: Kasikornbank led consumer banking first mentions (65%),\nwhile Bangkok Bank led business banking first mentions (60%). Language\ntesting revealed that English and Thai prompts generated different\nfirst-mentioned banks in 60% of eligible matched comparisons (15 of 25\npairs).<\/p><\/li>\n<\/ul>\n<p>Public Proof and Media Verification<\/p>\n<p>The Index emphasizes that AI models heavily rely on verifiable public\nevidence. For brand leaders, priority claims regarding security, digital\ntransformation, or cross-border trade must be explicitly documented and\nconsistent across corporate websites, leadership communications,\nregulatory filings, and independent earned media.<\/p>\n<p>Southeast Asia Is Not One Information Environment<\/p>\n<p>The regional study covers Indonesia, Malaysia, the Philippines,\nSingapore, Thailand, and Vietnam. It found consistent leaders in some\nmarkets and divided or question-dependent patterns in others. Different\nlanguages, banking structures and customer needs already make Southeast\nAsia diverse. AI can amplify that diversity by changing the brands,\nevidence, and answer order shown to different audiences.<\/p>\n<p>The study is diagnostic. It does not rank bank quality, trust,\nsafety, customer preference or financial performance. First mention\nrecords answer order only. Results are a point-in-time August 2026\nsnapshot and can change as services, search, and public evidence\nchange.<\/p>\n<p>The report is available online:\nhttps:\/\/pulse.preciouscomms.com\/ai-authority-index<\/p>\n<p>About the PRecious AI Authority Index - Note to Editors<\/p>\n<p>The PRecious AI Authority Index examines what AI says about a brand,\nwhich public evidence supports the answer, where the gaps are and what\ncommunications teams can change. PRecious Pulse is the measurement,\nresearch and insights platform behind the work.<\/p>\n<p>Banks tracked (16): 13 priority banks, grouped by home market -\nIndonesia: BCA and Bank Mandiri; Malaysia: Maybank and CIMB;\nPhilippines: BPI and BDO; Singapore: DBS, OCBC and UOB; Thailand:\nKasikornbank and Bangkok Bank; Vietnam: Vietcombank and Techcombank.\nPlus, three global-bank examples: HSBC, Standard Chartered and Citibank\nas additional examples from the business-banking analysis.<\/p>\n<p>Languages (8): English, Indonesian, Malay, Filipino, Thai,\nVietnamese, Tamil and Chinese across the full study. Not every language\nwas tested in every market or on every route.<\/p>\n<p>AI test routes (11): ChatGPT, Gemini, Perplexity, Claude, Google AI\nSearch, Copilot, Meta AI, Grok, Qwen, DeepSeek and Kimi.<\/p>\n<p>Study timeframe: A point-in-time snapshot of tested AI answers from\nAugust to September 2026. Results may change as services, search and\npublic evidence change.<\/p>\n<p>About PRecious Communications<\/p>\n<p>PRecious Communications is an award-winning multi-market integrated\ncommunications consultancy specialising in go-to-market strategies and\ndata-driven storytelling across Southeast Asia. Operating an AI-first\nstrategic advisory model, the agency has offices in Singapore,\nIndonesia, Malaysia, the Philippines, Thailand, and Vietnam, alongside\npartners across the wider Asia-Pacific region.<\/p>\n<p>Consistently recognized for setting new digital benchmarks, PRecious\nCommunications secured major AI Transformation and Digital &amp; Social\nMedia honors at the PRCA APAC Awards 2026, alongside global distinction\nas a Silver Winner at the WCFA Davos Communications Awards 2026. These\nmilestones build upon a highly decorated legacy, which includes being\nnamed the Medium-Sized Consultancy of the Year in Southeast Asia at the\n2025 International Business Awards and the Most Innovative Public\nRelations Agency of the Year (APAC) 2025 at the NEXT Awards.<\/p>\n<p>Media contact: marketing@preciouscomms.com<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/ai-answers-name-different-banks-first-in-43-of-comparisons-study-finds-1792572611",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
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