{
    "success": true,
    "data": {
        "id": 1764254,
        "msgid": "ahm-encourages-gen-z-to-create-road-safety-content-1780144792",
        "date": "2026-05-25 20:01:00",
        "title": "AHM Encourages Gen Z to Create Road Safety Content",
        "author": "Azwar Ferdian",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Social Policy",
        "summary": "The Astra Honda Motor Foundation has launched the Safety Riding Short Movie Contest 2026 to engage Gen Z in promoting road safety through short videos on platforms like TikTok and Instagram. The initiative aligns with youth media consumption habits, offering categories for three-minute films and 60-second social media clips, with prizes for the most effective safety messages.",
        "content": "<p>JAKARTA, KOMPAS.com \u2013 Amid the surge of short video trends on social\nmedia, the Astra Honda Motor Foundation is introducing a fresh approach\nto road safety campaigns. This time, safety riding education is\npresented through language and communication styles typical of the\nyounger generation via the Safety Riding Short Movie Contest 2026 (SMC\n2026). Through this theme, the AHM Foundation aims to encourage young\npeople to see road safety as crucial to achieving their future dreams.\nThe campaign aligns with current content consumption trends, where short\nvideos on platforms like TikTok, Instagram, and YouTube are part of\ndaily life for the youth. The competition has two categories: a\nthree-minute short film and a 60-second creative social media video.\nParticipants are free to express creative ideas using communication\nstyles that resonate with young people\u2019s daily lives. \u2018Through this\ncontest, we want to provide a platform for young people to share their\nperspectives and positive messages on road safety in a relevant way,\u2019\nsaid Muhib in a statement on Monday (25 May 2026). All entries can be\nuploaded via Instagram, TikTok, and YouTube. Judging will be based on\nstorytelling creativity, originality of ideas, message strength, and\nvisual and editing quality. The AHM Foundation has also prepared prize\nmoney worth tens of millions of rupiah for the best entries that\neffectively convey road safety messages.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/ahm-encourages-gen-z-to-create-road-safety-content-1780144792",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}