{
    "success": true,
    "data": {
        "id": 1913263,
        "msgid": "aftermarket-industry-captures-shift-in-consumer-vehicle-care-habits-1786452671",
        "date": "2026-08-11 18:40:00",
        "title": "Aftermarket Industry Captures Shift in Consumer Vehicle Care Habits",
        "author": "Gana Buana",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "PT Difan Prima Paint has launched four new Diton-branded vehicle care products at GIIAS 2026, targeting a growing consumer preference for practical, do-it-yourself maintenance solutions. The new range includes a first-to-market aerosol polishing compound, alongside paint remover, tyre shine, and interior polish. The company says the expansion responds to a broader shift in consumer behaviour towards comprehensive, easy-to-use vehicle upkeep beyond traditional painting.",
        "content": "<p>PT Difan Prima Paint, through its Diton brand, introduced four new\nproducts at the GAIKINDO Indonesia International Auto Show (GIIAS) 2026,\namid evolving consumer demand for vehicle care products that are more\npractical and can be used independently.<\/p>\n<p>Dept. Head Marketing Communication of PT Difan Prima Paint, Karina\nGhaizany, said consumer needs are now shifting, not only towards paint\nproducts but also towards comprehensive vehicle care.<\/p>\n<p>\u201cConsumer needs are no longer limited to paint products, but also\npractical and high-quality care solutions,\u201d said Karina.<\/p>\n<p>The four products introduced consist of Diton Paint Remover Pro\nGanas, Diton Tire Shine, Diton Dashboard &amp; Leather Polish, and Diton\nPolishing Compound (Fix &amp; Restore).<\/p>\n<p>According to the company, the four products cover a number of vehicle\ncare stages, from repainting preparation, paint surface care, tyres, to\ndashboards and leather materials.<\/p>\n<p>One of the products introduced is Diton Polishing Compound in a\n150-millilitre aerosol package. The company claims the product is the\nfirst aerosol-based polishing compound in Indonesia.<\/p>\n<p>The product is formulated to smooth paint surfaces, disguise fine\nscratches, remove dirt, and assist in the vehicle polishing process.<\/p>\n<p>Meanwhile, Diton Paint Remover Pro Ganas is intended to help remove\nlayers of paint and varnish before a repainting process is carried\nout.<\/p>\n<p>For tyre care needs, the company introduced Diton Tire Shine in\naerosol form. The product functions to give tyres a glossy effect and is\nequipped with protection against UV rays and a water-repellent\neffect.<\/p>\n<p>Diton Dashboard &amp; Leather Polish is intended for cleaning and\ncaring for dashboards as well as genuine and synthetic leather\nmaterials.<\/p>\n<p>Karina said the development of the line is part of the company\u2019s\nefforts to respond to changes in consumer habits in caring for\nvehicles.<\/p>\n<p>\u201cThrough the four innovations we introduced at GIIAS 2026, we are\ncompleting the Diton product ecosystem so that consumers can obtain\ncomprehensive solutions to maintain the appearance and performance of\ntheir vehicles,\u201d she said.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/aftermarket-industry-captures-shift-in-consumer-vehicle-care-habits-1786452671",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}