Advertising body wants total control<\/p>\n
JAKARTA (JP): The Indonesian Association of Advertising
\nAgencies is lobbying the government to make all advertising
\nagencies join it.<\/p>\n
Association chairman Koes Pudjianto said yesterday compulsory
\nmembership was one of the rules on advertising proposed by the
\nassociation to the Ministry of Information and the Ministry of
\nIndustry and Trade.<\/p>\n
The draft rules include a stipulation that membership of the
\nassociation is a condition of obtaining a business license.<\/p>\n
\"We hope the draft rules will be enacted in a joint-decree of
\nthe Ministry of Information and Ministry of Industry and Trade,\"
\nhe said.<\/p>\n
Koes said compulsory membership would let the association
\neffectively supervise and discipline all advertising agencies and
\nprepare them for the free trade era.<\/p>\n
He said advertising had boomed in the last five years with
\nannual growth rates around 40 percent. The association's
\nmembership has grown 62.1 percent in the last three years to
\nabout 200 from 124.<\/p>\n
He said the advertising boom had been exploited by many
\nunprofessional agencies, which refused to join the association or
\nconform with its professional code of ethics.<\/p>\n
They often resorted to unethical practices to gain business
\ndeals amid fierce competition, he said.<\/p>\n
\"Their activities have therefore been hurting the business of
\nprofessional advertising agencies, like the members of our
\nassociation. And we can't discipline them because they are not
\nour members,\" he said.<\/p>\n
He said once membership to the association had become
\nobligatory, the association could force all advertising agencies
\nto conform with its code of ethics.<\/p>\n
To join the association, an advertising agency must meet
\ncertain requirements, particularly on capital and human
\nresources.<\/p>\n
He said the association would further discuss the draft rules
\nand other programs to prepare advertising agencies for free trade
\nat its 10th national congress from Dec. 5 to Dec. 7 in Lido, West
\nJava. (jsk)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/advertising-body-wants-total-control-1447893297",
"image": ""
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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