Advertisement spending up<\/p>\n
HONG KONG (Dow Jones): After a terrible 1998, advertisers are
\nstarting to spend more in Asia, even in such unlikely places as
\nriot-plagued Indonesia.<\/p>\n
Advertisement spending in Asia, excluding Japan, is growing
\nfaster than in Europe and the U.S. and - at US$22 billion this
\nyear - should exceed 1996, the year before Asian economies
\ncrashed, according to a new study by ACNielsen Corp. (ART).<\/p>\n
The survey shows that manufacturers' marketing executives, at
\nleast, expect consumers to start spending more. That is good news
\nfor some nations whose economies are still not out of the woods.<\/p>\n
"Advertising is a good barometer of consumer confidence,"
\nSteven Yung, president of ACNielsen Media International told Dow
\nJones Newswires.<\/p>\n
Among the markets with the biggest gains: South Korea, where
\nadvertisers spent 21 percent more during the first six months of
\nthe year, or $2 billion. The economy is starting to bulk up again
\nafter the 1997 Asian crash. Advertisement spending had plunged 25
\npercent in the first six months of last year.<\/p>\n
And in Indonesia advertisers spent 32 percent more this year,
\nor almost half a billion dollars, up from a 16 percent drop last
\nyear.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/advertisement-spending-up-1447893297",
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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