{
    "success": true,
    "data": {
        "id": 1570740,
        "msgid": "adira-to-send-300-travellers-home-through-the-2026-kurma-programme-1772043735",
        "date": "2026-02-25 20:05:04",
        "title": "Adira to Send 300 Travellers Home Through the 2026 KURMA Programme",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Social Policy",
        "summary": "Adira Finance will facilitate free travel for 300 participants, including customers, the public, partners, and employees, through its 2026 KURMA programme. Scheduled to depart on 18 March 2026 from Jakarta, the programme aims to provide access to free travel for the community, particularly to Solo and Yogyakarta, as part of the company's corporate social responsibility.",
        "content": "<p>Jakarta (ANTARA) - PT Adira Dinamika Multi Finance Tbk (Adira\nFinance) will send 300 participants in the 2026 \u2018Mudik Gratis Kembali\nSeru Bersama\u2019 (KURMA) programme.<\/p>\n<p>The Director of Human Resources &amp; Marketing at Adira Finance,\nSwandajani Gunadi, said in a statement in Jakarta on Wednesday that the\nparticipants, consisting of customers, the public, partners and\nemployees, will be transported using 10 buses to Solo and\nYogyakarta.<\/p>\n<p>This programme is a form of the company\u2019s ongoing commitment to\nproviding free travel access for the community, as well as being part of\nthe company\u2019s social responsibility (CSR).<\/p>\n<p>The departure is scheduled for 18 March 2026 from Jakarta, with three\nmain routes to Solo and Yogyakarta, which are favourite destinations for\ntravellers every year.<\/p>\n<p>\u201cKURMA is not just a free travel programme, but a form of our ongoing\nconcern for the community. Over the past five years, we have sent\nthousands of participants to reunite with their families,\u201d said\nSwandajani Gunadi.<\/p>\n<p>Registration for the 2026 KURMA programme will open on 23-27 February\n2026 for the Jabodetabek area and will be carried out online via the\ncompany\u2019s official website at adira.id\/e\/kurma-daftar.<\/p>\n<p>The selected participants will be announced on 10 March 2026 through\nthe company\u2019s official communication channels.<\/p>\n<p>Swandajani said that all vehicles have been equipped with safety and\ncomfort standards to ensure a safe journey to their hometown.<\/p>\n<p>The programme is expected to make it easier for participants to\ncelebrate togetherness with their families in a more relaxed manner.<\/p>\n<p>The 2026 KURMA programme is carried out in collaboration with Zurich\nSyariah and tvOne.<\/p>\n<p>This synergy not only ensures the smooth operation of the journey,\nbut also strengthens the protection aspect and expands communication\nreach to the community.<\/p>\n<p>The implementation of the 2026 KURMA programme is also part of the\ncompany\u2019s commitment to implementing the Environmental, Social, and\nGovernance (ESG) principles, especially on the social impact pillar.<\/p>\n<p>Through this programme, the company strives to ensure that business\ngrowth goes hand in hand with a real contribution to the community.<\/p>\n<p>As a financing company that has been operating for more than three\ndecades, Adira Finance currently has 851 business networks and serves\napproximately 2.6 million active consumers throughout Indonesia.<\/p>\n<p>\u201cWe hope that the 2026 KURMA programme can be part of a happy journey\nhome for the participants. Ramadan is a moment of togetherness, and we\nwant to contribute to creating a sense of security and peace of mind\nduring their journey,\u201d said Swandajani.<\/p>\n<p>Adira Finance confirmed that the 2026 KURMA Free Travel Programme\ndoes not involve any fees in any form. Official information is only\nprovided through the company\u2019s website and official communication\nchannels. The public is advised to be careful of parties claiming to be\nfrom Adira Finance outside of official channels.<\/p>\n<p>Complete information regarding the 2026 KURMA CSR Programme can be\naccessed through the company\u2019s official website at\nadira.id\/e\/kurma-pr.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/adira-to-send-300-travellers-home-through-the-2026-kurma-programme-1772043735",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}