{
    "success": true,
    "data": {
        "id": 1606102,
        "msgid": "addressing-concerns-over-high-sugar-infant-formula-1773244372",
        "date": "2026-03-11 21:31:00",
        "title": "Addressing Concerns Over High-Sugar Infant Formula",
        "author": "Wisnu Arto Subari",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "Indonesia's infant formula industry is responding to parental concerns about high sugar content and unnecessary additives through innovative \"clean formula\" products. Mirugo has launched a formula that eliminates added sugars, maltodextrin, and corn syrup whilst using natural lactose from cow's milk as its carbohydrate source, supplemented with patented microencapsulated DHA imported from Japan.",
        "content": "<p>Indonesia\u2019s infant formula industry continues to develop with various\ninnovations offered to consumers. One notable trend is the emerging\ndemand for more transparent infant formula with clear composition labels\nand a focus on nutritional quality for children.<\/p>\n<p>This demand stems from parental concerns about formula ingredients\nthat often contain high sugar levels or unnecessary additives. Through a\n\u201cclean formula\u201d concept, Mirugo has introduced infant formula formulated\nwithout sucrose, maltodextrin, or corn syrup.<\/p>\n<p>In its formulation, Mirugo uses natural lactose from cow\u2019s milk as a\ncarbohydrate source rather than artificial carbohydrates with higher\nglycaemic indices. Through this approach, Mirugo aims to provide infant\nformula that maintains palatability for children whilst preserving\nnutritional composition quality.<\/p>\n<p>The company emphasises that infant formula should serve as a\nnutritional complement to a child\u2019s diet, not replace healthy eating\npatterns. Consequently, Mirugo actively educates parents about the\nimportance of understanding nutritional composition in infant formula\nproducts.<\/p>\n<p>One of Mirugo\u2019s primary advantages is its use of DHA imported from\nJapan with patented microencapsulation technology. This technology keeps\nDHA stable and prevents fishy aroma or bitter taste despite relatively\nhigh content of approximately 40 mg per serving. For this innovation,\nMirugo received the Top Innovation Choice Award 2026 for its Clean\nFormula concept\u2014infant formula without added sugars, maltodextrin, corn\nsyrup, and with high-quality DHA imported from Japan.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/addressing-concerns-over-high-sugar-infant-formula-1773244372",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}