JAKARTA \u2013 Rapid technological change, digital transformation and the\nrise of artificial intelligence (AI) are pushing universities to adjust\nthe competencies of their graduates. In response to these challenges,\nthe Management Programme at Universitas Nusa Mandiri (UNM), a Digital\nBusiness Campus, is directing its teaching to remain relevant to the\nneeds of modern business and industry.<\/p>\n
Instianti Elyana, Head of the Management Programme at Universitas\nNusa Mandiri, emphasised the importance of linking the campus curriculum\nwith industry realities. According to her, students must be equipped not\nonly with conceptual theory, but also with critical thinking skills and\nthe ability to adapt to real situations.<\/p>\n
\u201cStudents need learning that connects with developments in the\nbusiness and industrial world. Therefore, they must be equipped not only\nwith theory, but also with the ability to think, adapt and apply\nknowledge in real situations,\u201d she said in a press release received on\nMonday (14\/9\/2026).<\/p>\n
She explained that the business world has shifted significantly\ntowards the digital. The use of data for decision-making, digital\nmarketing and the application of AI technology have become core parts of\ncompany operations.<\/p>\n
This situation requires management graduates to have\ncross-disciplinary understanding. Students must not only master basic\nmanagement concepts, but also understand the impact of technology on\nmarketing, human resources, finance and new business development.<\/p>\n
\u201cManagement students do not have to become programmers. But they must\nunderstand how technology is used to create value and improve business\nprocesses,\u201d said Instianti.<\/p>\n
To support this, UNM\u2019s Management Programme has aligned its\ncurriculum through applicable learning materials. Students are invited\nto analyse real business cases from various industry scales, while\nactively participating in practical campus activities such as\nentrepreneurship projects and student organisations.<\/p>\n
\u201cThis approach focuses on strengthening technical competencies and\nsoft skills, from communication and collaboration to leadership. This\nvision is reinforced through a curriculum covering Marketing Management,\nDigital Entrepreneurship, Business Modelling, and Business Law and\nEthics,\u201d she affirmed.<\/p>\n
Workforce readiness is determined not only by mastery of current\ntechnology, but by the ability to keep learning. Relevant management\neducation is expected to serve as the main foundation for students to\nremain adaptive amid future shifts in industry.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/adapting-to-industry-change-unms-management-programme-promotes-digital-based-learning-1789466013", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }