Accor Asia-Pacific puts Banten's delights on the map<\/p>\n
By I. Christianto<\/p>\n
JAKARTA (JP): World-class hotel management company Accor Asia-
\nPacific is looking to develop more properties in Tanjung Lesung
\nin Banten, West Java, in addition to its existing four-star
\nproperty in the emerging tourist resort area.<\/p>\n
Company executive Oswald Pichler believed Tanjung Lesung's
\ndistinctive attraction was that it was within easy reach of
\nJakarta but still comfortably removed from the hassles of the big
\ncity in a supremely beautiful location. Nestled along a natural
\npeninsula bordering the Sunda Strait, Tanjung Lesung is notable
\nfor its outstanding attractions.<\/p>\n
\"The whole Tanjung Lesung area, including the Tanjung Lesung
\nResort Hotel which is managed by Accor, has a beautiful setting
\nfacing the sea,\" he said.<\/p>\n
New sites<\/p>\n
It is developed by PT Banten West Java Tourism Development
\nCorporation, which aims to develop promising new sites in western
\nJava for tourism as well as supporting services. It is inviting
\nmajor international travel and hospitality industries to jointly
\ndevelop the ambitious project.<\/p>\n
Banten, approximately 85 km west of Jakarta, is notable for
\nits glorious remnants of ancient buildings and sites brimming
\nwith historical significance. Only a three-hour drive from
\nJakarta, Banten offers idyllic beaches ideal for swimming,
\nsnorkeling, fishing, water skiing and sailing.<\/p>\n
There are the pleasing nature reserves, a spectacular volcano,
\nseveral endangered animal species, coral reefs, stunning scenery
\nand an anthropological adventure among the indigenous
\ncommunities.<\/p>\n
Among its areas for conservation and preservation, it also has
\nstrength in industrial and business sectors.<\/p>\n
Pichler promised the development of Tanjung Lesung would be
\nmagnificent.<\/p>\n
\"That's why we want to operate another hotel in the complex as
\nwe think one hotel will not be enough for the whole Tanjung
\nLesung when it's completed.\"<\/p>\n
Compared with other tourist locations supporting Accor's
\nhotels, he said Tanjung Lesung was outstanding in offering a
\ndeluxe style resort, a beautiful setting and the opportunity for
\nrelaxation and quiet.<\/p>\n
Tanjung Lesung Resort Hotel, he said, is the ideal site for
\nweary Jakarta residents to rest and relax.<\/p>\n
\"It's just like a recharging process after working in a
\nmetropolitan area with moderate rates.\"<\/p>\n
With a new government in the country, Pichler said it was
\nAccor's aim to increase public awareness of its hotels in
\nIndonesia.<\/p>\n
\"We have survived because we believe that we should stay after
\nthe critical situation in Indonesia.\"<\/p>\n
Accor is about to relaunch its image, he added.<\/p>\n
\"We want to increase the awareness that we're here with
\nthousands of rooms.\" He said promotions, sales, road shows and
\nadvertising campaigns were planned domestically and
\ninternationally.<\/p>\n
Quality<\/p>\n
Accor, a subsidiary of the French hotel management giant Accor
\nSA, is currently the leading international hotel chain in
\nIndonesia, running 30 hotels and apartments with more than 4,600
\nrooms under several names, including Sofitel, Novotel, Mercure
\nand Ibis.<\/p>\n
It manages 3,300 hotels and resorts around the world. In
\nIndonesia, Accor has incorporated PT AAPC Indonesia to establish
\nitself as the largest and most dynamic hotel group in the
\ncountry.<\/p>\n
As with other hotel chains in Indonesia, Accor recorded a
\ndecrease in its occupancy rate in the last couple of years due to
\nthe country's multiple economic and political crises. There is
\nhope for a stable economic and political situation under the new
\ngovernment.<\/p>\n
\"We also expect to see an increase at the Tanjung Lesung
\nResort Hotel as the tourist projects in the complex are
\nexpanding,\" Pichler said.<\/p>\n
He said the hotel recorded 25 percent to 30 percent in
\noccupancy rates on weekdays.<\/p>\n
\"But there's a long waiting list for the weekends,\" he said.<\/p>\n
\"When the whole Tanjung Lesung is more elaborate, more people
\nwill be living there. Some of their relatives, families and
\nfriends will come to see them. Meanwhile, some guests will extend
\nafter Sunday.<\/p>\n
\"So we believe there are more guests to come. In addition,
\nthere'll be also a conference room which will be available for
\ncompanies which want to hold meetings or something else.\"<\/p>\n
Pichler noted that Tanjung Lesung Resort Hotel and other Accor
\nhotels in Indonesia charged rates in the rupiah.<\/p>\n
It is beneficial for local people, he said. The fall of the
\nrupiah against the greenback caused Indonesian travelers to focus
\non domestic trips instead of the pricey prospect of venturing
\nabroad.<\/p>\n
A new Bali<\/p>\n
Pichler lauded the Tanjung Lesung Resort Hotel's Banten-style
\nexterior design and exotic panorama, which he called \"just like
\nBali years ago\".<\/p>\n
Tanjung Lesung Resort Hotel offers 61 cottages with 114 rooms,
\nincluding private dining pavilions.<\/p>\n
Guests are able to select various water recreation activities
\nand sports, including jet-skiing, wind-surfing, sailing,
\nsnorkeling, fishing, watercraft, canoeing and scuba diving. Other
\nactivities comprise a banana boat, glass bottom boat, water
\npolo, beach volleyball, table tennis and excursions to Krakatau
\nand Ujung Kulon.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/accor-asia-pacific-puts-bantens-delights-on-the-map-1447893297",
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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