A community partnership -- Commitment to the future<\/p>\n
Coca-Cola has a long history of community service, ranging
\nfrom disaster relief to job creation and training, according to
\nMugijanto, President Commissioner of Coca-Cola Amatil
\nIndonesia.<\/p>\n
In-house doctors at Coca-Cola plants across the country
\nregularly provide medical advice and assistance to surrounding
\nvillages. A recent example was a health care seminar for women
\nand children living near the company's Central Java bottling
\nplant in Semarang. At the workshops, company doctors counseled
\nwomen on pregnancy and issued free immunizations.<\/p>\n
To mark this year's Moslem festival of Idul Fitri (1416H),
\nCoca-Cola executives visited Yayasan Pembinaan dan Asuhan Bunda
\n(Orphans Foundation) in the central Jakarta district of Menteng.
\nThe foundation cares for about 6,000 orphans ranging in age from
\nbabies to college students. Its services include scholarships and
\neducation assistance. The company donated Rp 20 from each cup of
\nCoke bought at a select group of fast-food outlets during the
\nfund-raising period, resulting in a total donation of Rp 7.5
\nmillion. In addition, the foundation was given a free supply of
\nCoca-Cola until the end of the year.<\/p>\n
In 1993, the company's Lampung plant in southern Sumatra was
\nquick to respond to one of the archipelago's most devastating
\nearthquakes in recent years. The quake, which measured 6.5 on the
\nRichter scale, killed at least 200 people, left 3,000 seriously
\ninjured and destroyed several thousand homes and public
\nbuildings. Communication and transport were crippled and supplies
\nhad to be airlifted to remote areas.<\/p>\n
To help speed up reconstruction, the Lampung plant presented
\nvictims with 2,000 meters of plastic sheeting for emergency
\ntents, 640 kilograms of nails, 1,500 trees, 200 lanterns and 200
\ntool kits.<\/p>\n
\"We consider ourselves firmly a part of the community,\" said
\nMugijanto. \"That's what being a responsible corporate citizen is
\nabout.\"<\/p>\n
The company is also a firm supporter of social events. This
\nyear, for the third time in a row, it plans to sponsor the annual
\nJakarta Fair. The event is the largest of its kind in Indonesia,
\nattracting more than two million visitors annually.<\/p>\n
Last year, Coca-Cola sponsored a laser vision show at the
\nfair. Imported specially from Australia, the display became a
\nhighlight of the event with thousands of images displayed nightly
\non a giant screen.<\/p>\n
Economically, Coca-Cola plays an invaluable role in employment
\ncreation. \"Overseas studies have shown that for every one person
\nemployed by Coca-Cola, 11 jobs are created,\" Mugijanto said. \"But
\na recent study here suggests this figure is closer to 20 in
\nIndonesia.\"<\/p>\n
Domestically, PT Coca-Cola Indonesia is the largest buyer of
\nbottles from the government-owned glass supplier, PT Iglas, and
\nis one of the biggest purchasers of Indonesian sugar. As one of
\nthe nation's biggest advertisers, the company uses Indonesian
\ncontractors for the production of television commercials and
\nother media material.<\/p>\n
To assist young people, it also runs a summer work-experience
\nprogram for high school students. Up to 150 trainees are sent to
\nvarious warehouses and the head office in Jakarta where they gain
\nvaluable hands-on knowledge of sales and marketing, vehicle
\nmaintenance, administration and production.<\/p>",
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"sponsor": "Okusi Associates",
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