Seventy-five micro, small, and medium enterprises (MSMEs) recorded\nturnover of more than Rp307 million through the MSME Bazaar \u2018Merdeka\nBerkarya, UMKM Berdaya\u2019 organised by PT Pelabuhan Indonesia (Persero) in\nJakarta, Medan, Makassar, and Surabaya.<\/p>\n
The event, held to commemorate the 81st anniversary of the Republic\nof Indonesia, was part of Pelindo\u2019s efforts to expand market access\nwhile encouraging MSME independence.<\/p>\n
The bazaar, part of the Social and Environmental Responsibility\n(TJSL) programme under the Economic Pillar, featured a variety of MSME\nflagship products, ranging from food and beverages, fashion, crafts, and\ncreative products to household necessities. The event also served as a\nspace for MSME players to introduce their products and reach a wider\nconsumer base.<\/p>\n
Pelindo Director of Institutional Affairs Hendri Ginting said MSME\nempowerment is part of the company\u2019s commitment to creating sustainable\neconomic benefits for the community, including those around Pelindo\u2019s\noperational areas.<\/p>\n
\u2018For Pelindo, MSME empowerment does not stop at providing assistance.\nWe want to be present throughout the process by opening market access,\nexpanding opportunities, and encouraging MSMEs to continuously improve\ntheir business capacity. The ultimate goal is for assisted MSMEs to\ngrow, become independent, and have sustainable businesses,\u2019 Hendri\nsaid.<\/p>\n
According to Hendri, the transaction figures achieved during the\nthree-day bazaar serve as an indicator of the significant potential of\nMSMEs when given the opportunity to introduce their products to a wider\nmarket.<\/p>\n
\u2018Turnover of more than Rp307 million shows that when MSMEs gain\nmarket access, good products can meet their consumers. Going forward,\nmentoring will continue to be directed so that MSMEs are not only able\nto increase sales but also become stronger in managing and developing\ntheir businesses,\u2019 Hendri added.<\/p>\n
In addition to driving sales transactions, the bazaar provided an\nopportunity for MSME players to introduce their products to new\nconsumers, obtain direct market feedback, and expand networks that can\nsupport business development.<\/p>\n
One of Pelindo\u2019s assisted MSMEs, Ryani, said the support and\nmentoring she received provided an opportunity for business players to\nlearn while expanding their market.<\/p>\n
\u2018For us, Pelindo\u2019s support is not just about capital or the\nopportunity to participate in the bazaar. We are given space to grow and\nmeet the market. From activities like this, we learn how to introduce\nproducts, read consumer needs, and improve business quality. We feel\naccompanied to truly grow,\u2019 Ryani said.<\/p>\n
Pelindo hopes the benefits of the MSME empowerment programme will\ncontinue to develop after the bazaar ends, whether through expanded\nmarket access, increased business networks, improved capacity of\nbusiness players, or the opening of opportunities to reach a wider\nconsumer base.<\/p>\n
\u2018We interpret the spirit of \u201cMerdeka Berkarya, UMKM Berdaya\u201d as a\nspirit to build independence. We want MSMEs to be more confident in\ntheir products, stronger in running their businesses, and ultimately\nable to grow sustainably and provide benefits for the community\u2019s\neconomy,\u2019 he concluded.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/75-msmes-record-rp307-million-turnover-from-pelindo-bazaar-in-four-cities-1787918065", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }