The Indonesian beauty industry is characterised by fierce\ncompetition. In recent years, several local beauty brands have even\ndecided to terminate their business operations.<\/p>\n
Most recently, Crystallure, which is under the auspices of PT Paragon\nTechnology and Innovation, announced the end of its journey in August\n2026, after more than six years in the beauty industry.<\/p>\n
Here is a list of seven local beauty brands that have ceased\nbusiness:<\/p>\n
Crystallure is the latest beauty brand to announce the end of its\nbusiness journey. The brand, under PT Paragon Technology and Innovation,\nbid farewell to consumers via its official Instagram account @crystallurebeauty<\/span> in August\n202lar.<\/p>\n \u201cNow, as we enter August 2026, it is time for us to say goodbye and\ntake our story towards its final chapter,\u201d wrote Crystallure.<\/p>\n Crystallure first launched its skincare products in October 2019 with\nthe Crystallure Supreme Revitalizing Rich Cream. During its more than\nsix-year business journey, Crystallure recorded the launch of 27\nproducts.<\/p>\n The brand also revealed it had sold more than 182,253 products online\nsince 2019, with average monthly sales reaching 2,196 products.\nCrystallure expressed gratitude to the consumers who have used their\nproducts over the last six years.<\/p>\n \u201cWe may have to say goodbye to our products, but we will always be\ngrateful for the presence of the women who made this journey so\nmemorable,\u201d wrote Crystallure in its post.<\/p>\n Although it confirmed that the brand\u2019s journey has entered its final\nchapter, Crystallure did not disclose the reason behind the decision.\nCrystallure is one of the brands developed by Paragon. The company\ndescribes Crystallure as a skincare line featuring Gold-Peptide Crystals\nand Amino Ectoin technology.<\/p>\n SYCA is a local cosmetics and skincare brand founded in 2019 by\nPamela Wirjadinata and Monica Tan. Since its inception, SYCA has been\nquite popular among beauty enthusiasts. One of its flagship products is\nlip tint. The SYCA name also garnered attention following a\ncollaboration with the popular series Emily in Paris.<\/p>\n However, on 30 September 2024, SYCA announced it would end its\njourney in the Indonesian beauty industry via the Instagram account\n@syca.official<\/span>.<\/p>\n \u201cWith a heavy heart, we must announce that SYCA\u2019s journey is coming\nto an end. This was not an easy decision, but we believe it is time to\nturn a new leaf,\u201d wrote SYCA.<\/p>\n Leading up to its closure, SYCA held a massive warehouse sale. On 31\nOctober 2024, the brand officially said its goodbyes. Its website,\nofficial e-commerce stores, and social media accounts are no longer\nactive.<\/p>\n Runa Beauty was another local beauty brand that closed its business\nin 2024. Through the Instagram account @madebyrunrad<\/span>, they expressed gratitude\nto consumers who had supported the brand\u2019s journey since its\nestablishment in 2019.<\/p>\n Prior to closing, Runa Beauty also held a farewell sale for its\ncustomers. One of Runa Beauty\u2019s well-known products was cleansing\nbutter, a cleansing product used to remove makeup residue from the face.\nThe decision by Runa Beauty to end its business journey surprised beauty\nenthusiasts, particularly consumers who had long used their facial\ncleansing products.<\/p>\n Beet Beauty was also one of the local beauty brands that had to end\nits business journey. The brand, which was only about three years old at\nthe time, announced the news of its departure in early November\n2024.<\/p>\n As part of its farewell to consumers, Beet Beauty held large\ndiscounts on several products, including Lip Blanket and Lip Blaze. Beet\nBeauty was founded by two women who were initially beauty enthusiasts\nbefore venturing into beauty entrepreneurship to build their own beauty\nbrand.<\/p>\n Several months before SYCA closed its business, Noolab had already\nannounced the cessation of production. The news was shared via the\nInstagram account @noolabofficial<\/span> on 15 May 2024.\nNoolab then officially stopped selling its products on 5 June 2024.<\/p>\n \u201cIt\u2019s so sad, but Admin must say goodbye to the Noolab community,\u201d\nNoolab wrote at the time. Unlike some other brands, Noolab revealed the\nreason behind the decision. This local skincare brand stated that its\nbrand name was rejected for the second time during the Intellectual\nProperty Rights (HKI) registration process. Previously, they had also\nexperienced a rejection when applying for the brand name Noola. Before\nceasing operations, Noolab cleared its remaining stock by offering\ndiscounts of up to 60%.<\/p>\n Innertrue ended its skincare business journey even before the wave of\nlocal brand closures in 2024. Through the Instagram account @innertrue<\/span> on 15 June\n2023, the company expressed gratitude to the consumers who had been part\nof their journey.<\/p>\n \u201cInnertrue expresses its deepest gratitude to everyone who has been\npart of our journey,\u201d wrote Innertrue. The company stated that the\ndecision was made after a year of consideration. Innertrue ultimately\ndecided to pivot its business direction and would no longer produce\nskincare. Sales through its official store ended on 16 July 2023.\nSubsequently, on 31 July 2023, Innertrue officially bid farewell to the\nIndonesian skincare industry.<\/p>\n Aeluna Beauty is a beauty brand founded by two Indonesian\ninfluencers, Almiranti Fira as CEO and Co-Founder, and Nadya Aqilla\u2026<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/7-local-beauty-brands-that-have-gone-bust-most-recently-crystallure-1788170344",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}\n
\n
\n
\n
\n
\n