{
    "success": true,
    "data": {
        "id": 1651701,
        "msgid": "24-hour-madura-warungs-surviving-on-small-transactions-thriving-on-trust-1775119860",
        "date": "2026-04-02 15:05:32",
        "title": "24-Hour Madura Warungs: Surviving on Small Transactions, Thriving on Trust",
        "author": "Muhammad Isa Bustomi",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Economy",
        "summary": "24-hour Madura warungs in Indonesian cities serve as vital lifelines for urban dwellers, informal workers, and migrants by offering affordable essentials around the clock in areas underserved by modern retail. Economist M. Rizal Taufikurahman highlights their adaptability through low operational costs, family-based labour, and flexible supply chains, enabling them to thrive on modest, frequent transactions like instant noodles and sachets. These small-scale enterprises underscore the resilience of Indonesia's micro-economy, where trust-based credit systems and efficient space management sustain operations despite long hours and limited resources.",
        "content": "<p>The lights never truly go out. In the corners of the city, 24-hour\nMadura warungs stand quietly, serving as pit stops for small needs and\nhopes that are not always grand.<\/p>\n<p>This phenomenon is now commonly seen in various major cities. Madura\nwarungs are not just places to shop but also pillars of the\nmicro-economy for urban communities, informal workers, and migrants.<\/p>\n<p>Economist and Head of the Macro Economy and Finance Centre at Indef,\nM. Rizal Taufikurahman, views the presence of Madura warungs as a form\nof adaptation for small businesses.<\/p>\n<p>These warungs fill gaps not fully reached by modern retail. Their\nproximity, affordable prices, and non-stop operating hours keep them\nrelevant.<\/p>\n<p>\u201cThey can keep operational costs low due to the small scale of the\nbusiness, limited family-based labour, and flexible supply chains,\u201d said\nRizal.<\/p>\n<p>Transactions that occur are often small: instant noodles, sachet\ncoffee, cigarettes, or soap. Yet, from these, the wheels of the business\nkeep turning.<\/p>\n<p>In Depok Baru, a warung measuring about 3x4 metres remains bustling\ndespite its limited space. Sadad (27), a migrant from Sampang, Madura,\nspends his days behind the narrow shelves.<\/p>\n<p>Goods are arranged as efficiently as possible. The front shelves are\nfilled with fast-selling products, walls with sachet hangers, while\nstock is stored underneath.<\/p>\n<p>\u201cBecause space is limited, stock can\u2019t be too much. So restocking is\nneeded 2-3 times a week,\u201d he said.<\/p>\n<p>Nights are never truly quiet. Regular customers come\u2014students in\nboarding houses, online motorcycle drivers, and even lorry drivers.<\/p>\n<p>\u201cThe important thing is not to close. Even if it\u2019s only 4-6 people,\nthat\u2019s enough to keep the warung running,\u201d said Sadad.<\/p>\n<p>Kasbon is also part of daily life. Regular customers are given\nleeway, noted manually, and upheld by trust.<\/p>\n<p>Behind it all, there are long working hours that are not always\nvisible.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/24-hour-madura-warungs-surviving-on-small-transactions-thriving-on-trust-1775119860",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}