{
    "success": true,
    "data": {
        "id": 1573686,
        "msgid": "2026-eid-homecoming-traffic-to-determine-bluebirds-business-surge-1772150393",
        "date": "2026-02-26 22:11:25",
        "title": "2026 Eid Homecoming Traffic to Determine Bluebird's Business Surge",
        "author": "Aprillia Ika",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Business",
        "summary": "Bluebird anticipates a surge in demand for its transportation services during the 2026 Eid homecoming period, driven by changing travel patterns that are becoming more concentrated before and after the holiday. The company is preparing its fleet of over 25,000 vehicles and enhancing its services to meet the expected increase in passenger and logistics demand.",
        "content": "<p>JAKARTA, KOMPAS.com \u2013 The 2026 Eid homecoming traffic is projected to\nbe a crucial phase that will drive a surge in demand for the\ntransportation services of PT Blue Bird Tbk (BIRD), as community\nmobility patterns are changing and becoming more concentrated before and\nafter the holiday.<\/p>\n<p>This change in travel patterns has prompted the company to strengthen\nits fleet and service readiness during the period, which is considered\nthe peak of annual community movement.<\/p>\n<p>Chief Marketing Officer of PT Blue Bird Tbk, Monita Moerdani, said\nthat mobility trends during the Eid season show a shift in travel times\nthat are becoming more concentrated.<\/p>\n<p>\u201cWe see a pattern of travel that is increasingly concentrated before\nand after Eid,\u201d said Monita when met in South Jakarta, Thursday\n(February 26, 2026).<\/p>\n<p>Therefore, the company ensures the readiness of more than 25,000\nvehicles, including fleet rejuvenation for various services such as\nBluebird, Silverbird, Goldenbird, Bigbird, Cititrans, and Bluebird\nKirim.<\/p>\n<p>Meanwhile, the Cititrans intercity shuttle service recorded an\nincrease of almost 23 percent during the Eid period and homecoming\ntraffic compared to the previous week.<\/p>\n<p>Not only in passenger transportation, a surge also occurred in\nlogistics services. Bluebird Kirim recorded an increase in transactions\nof up to 62 percent during Ramadan compared to the previous month,\ndriven by increased demand for goods and Eid hampers.<\/p>\n<p>Meanwhile, 51 percent of respondents plan to travel during the same\nperiod after Eid, making this period the phase with the highest mobility\npressure in the year.<\/p>\n<p>To anticipate this surge, Bluebird ensures operational readiness at\nmore than 1,300 bases throughout Indonesia, including at airports,\nstations, terminals, shopping centers, hotels, and residential\nareas.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/2026-eid-homecoming-traffic-to-determine-bluebirds-business-surge-1772150393",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}