Indonesia remains an attractive market for various global brands. The\nlarge population and strong domestic consumption drive many foreign\ncompanies to compete in establishing their businesses within the\ncountry.<\/p>\n
However, their journeys are not always smooth. Several brands have\npreviously halted sales, closed all outlets, or lost their local\npartners. The causes vary, ranging from economic crises and weak sales\nto changes in distributors, the end of licences, or shifts in corporate\nstrategy.<\/p>\n
Some of them have eventually returned after being absent for several\nyears. These comebacks are generally achieved by partnering with new\nlocal players, taking direct control of business operations, or\nintroducing concepts better suited to the Indonesian market.<\/p>\n
ACE Hardware has operated in Indonesia for nearly three decades\nalongside the Kawan Lama Group. However, the licensing agreement between\nthe two parties ended on 31 December 2024 and was not renewed.<\/p>\n
Kawan Lama subsequently transformed its entire ACE Hardware store\nnetwork into AZKO starting in early 2025. Meanwhile, the ACE Hardware\nbrand is set to return to Indonesia in July 2026 through a partnership\nwith PT Mitra Adiperkasa Tbk (MAP).<\/p>\n
Crucially, the old Kawan Lama stores are not moving to MAP. ACE\nHardware will return as a new network, while AZKO will continue as Kawan\nLama\u2019s own brand. Both will now compete in the home improvement\nmarket.<\/p>\n
Volvo previously marketed passenger cars in Indonesia through several\ndistributors, including Indomobil and Garanside. However, sales\ncontinued to weaken until business activities practically ceased around\n2017.<\/p>\n
The Swedish car brand returned in 2023 through PT Leading Vision\nOtomotif. In this new era, Volvo is not only relying on its image as a\npremium brand with high safety standards.<\/p>\n
The company is also introducing an electrification strategy by\nmarketing electric vehicles and plug-in hybrids. This strategy aims to\ntarget high-end consumers who are increasingly seeking more\nenvironmentally friendly vehicles.<\/p>\n
Chery first entered Indonesia in 2006 through a partnership with\nIndomobil. However, the Chinese automaker struggled to build sales and\nconsumer trust at the time, eventually ceasing operations around\n2013.<\/p>\n
After an absence of nearly nine years, Chery returned in 2022 through\nPT Chery Sales Indonesia with direct support from its parent\ncompany.<\/p>\n
This comeback is more serious. Chery has introduced a new range of\nSUVs, expanded its dealership network, strengthened after-sales\nservices, and is preparing for local production. The brand has also\nbegun entering Indonesia\u2019s growing electric vehicle market.<\/p>\n
Ford Motor Indonesia ceased all business activities in 2016. This\ndecision halted the sale of new cars and Ford dealership operations,\nalthough after-sales services were maintained through RMA Indonesia.<\/p>\n
Six years later, Ford returned to selling vehicles in Indonesia by\nappointing RMA Indonesia as its official distributor.<\/p>\n
Ford did not immediately target the mass market. Instead, the company\nchose products with strong character, such as the Ranger, Ranger Raptor,\nand Everest. This strategy allows Ford to focus on consumers of pickups\nand upper-middle-class SUVs.<\/p>\n
Subway was present in Indonesia during the 1990s. However, the\nAmerican sandwich chain could not survive, and all its outlets ceased\noperations in October 2000.<\/p>\n
After disappearing for approximately 21 years, Subway returned in\nOctober 2021. Operations are managed by PT Sari Sandwich Indonesia, a\ncompany under the MAP Boga Adiperkasa group.<\/p>\n
Its first comeback outlet opened at Cilandak Town Square, Jakarta.\nSubway has since expanded to various shopping centres and major cities,\noffering a fast-food concept that allows for consumer customisation.<\/p>\n
Burger King first entered Indonesia in 1986 through the Gelael Group.\nHowever, the Asian financial crisis and business pressures forced the\nrestaurant chain to close its operations in 1998.<\/p>\n
The fast-food brand returned in April 2007 through PT Sari Burger\nIndonesia, which is affiliated with MAP. Its first outlet in this new\nperiod opened at Senayan City, Jakarta.<\/p>\n
Since then, Burger King has gradually expanded its network. The brand\nis once again competing with several major players, particularly\nMcDonald\u2019s, KFC, and various local fast-food chains.<\/p>\n
KKV entered Indonesia around 2020 with a large-scale lifestyle store\nconcept, colourful designs, and a very diverse product range.<\/p>\n
However, in 2024, the KKV name disappeared from several shopping\ncentres. Many stores that previously used the brand subsequently changed\nto OH!SOME.<\/p>\n
KKV eventually returned separately under the direct control of KK\nGroup in April 2026. The comeback began with the operation of six\nstores. Currently, KKV and OH!SOME are two different networks competing\nwithin the Indonesian lifestyle retail segment.<\/p>\n
Yoshinoya was present in Indonesia during the 1990s, including\nopening a restaurant in Pondok Indah Mall. However, the franchise\nagreement ended, and the restaurant chain ceased operations in 1998.<\/p>\n
After a hiatus of about 12 years, Yoshinoya returned in June 2010\nthrough PT Multirasa Nusantara. Its first outlet in this new period\nopened at Grand Indonesia, Jakarta.<\/p>\n
Yoshinoya has since grown by relying on its beef bowl menu,\nrelatively affordable prices, and the expansion of outlets in shopping\ncentres. The Japanese brand is now one of the major players in the rice\nbowl restaurant category.<\/p>\n
Cheetos and Lay\u2019s ceased production and marketing in Indonesia in\nAugust 2021. This occurred after Indofood CBP acquired the entire\nPepsiCo stake in the company.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/10-brands-that-once-left-indonesia-but-have-returned-aces-yoshinoya-1788155824", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }