Monday, 20 October, 2008 | 18:43 WIB
TEMPO Interactive, Yogyakarta:The global financial crisis has made the Yogyakarta Tourism Board seek new ways to bring tourists to its city. The board is determined to lure more visitors from Australia, Eastern Europe and South Africa.
"We are changing our strategy by focusing on Australia, Eastern Europe and South Africa," said Tazbir, director of the Yogyakarta Tourism Board, yesterday.
At the same time, they will strengthen the traditional market that have long been loyal customers to Yogyakarta, namely Japan, West Europe, China, Korea and Malaysia. "We are inviting leading media organizations to visit Yogyakarta," Tazbir said.
Similar tours are being planned for the South African and Eastern European media.
According to Tazbir, tourism promotion activities will be intensified, for instance, by Yogyakarta holding international events like the First International Heritage Walk, which will be held around the temples of Prambanan and Borobudur on November 29 – 30.