Wed, 24 Jun 2015
Renting vehicles is common practice in Indonesia’s holiday destinations like Bali, where sightseeing is a main draw and mobility is necessary. However, one doesn’t often hear of folks renting cars in megacities like Jakarta, as most of the time they just hop into one of the many taxis swarming the streets. It could also be due to the fact that the chaotic streets are intimidating, and navigating the city is a daunting task if you’re fresh off the plane. However, with more regional commuters traveling back and forth to Jakarta, it seems likely that a healthy demand for car rentals in Indonesia is there.

Lepaskunci (which translates to “off key”) is an online marketplace for renting vehicles and chauffer services in the archipelago. It’s different from traditional car rental services like Hertz or Avis because anyone who comes to the site can put their vehicle and service up for grabs. According to Lepaskunci founder Suhartanto Raharjo, the site is meant for both average citizens to generate income from idle vehicles, as well as to provide new business opportunities to drivers. Somewhere between Uber and Avis

Those savvy about ridesharing apps like Uber and GrabTaxi might wonder what the unique value proposition is for Lepaskunci. The model differs from ridesharing apps because it’s not an on-demand service. Instead, users select and drive the cars themselves. The site offers users the option to browse by city and vehicle preference.

Users can also choose whether they want a personal driver – with both male and female options available. Lepaskunci users can also specify the duration of time for their rentals.

According to Raharjo, drivers who want to rent out their cars and services through Lepaskunci must undergo a screening process. They must prove that they are the real owner of the vehicle, provide original documents, and submit a matching driver’s license. They must also prove that the car is insured. Those who sign up as drivers must submit their licenses and undergo a background check, says Raharjo.

While it’s unclear what steps Lepaskunci takes to ensure drivers pass its background check, the issue of user safety in transportation startups is a sensitive topic across Asia. Incidents of assault have been reported in places like India, and last week, a woman was raped by a driver while using one of China’s private-car apps in Guangzhou.

Last week in Jakarta, five Uber drivers were arrested because the local government decided the company is running an illegal service and operating without the proper permits.

Jumping the gun and ironing out kinks

The idea of a car rental and chauffeur service marketplace in Indonesia is interesting, as it helps solve traffic and navigation problems for newcomers and those who don’t want to buy their own cars. However, there are still a lot of risks to consider, namely what would happen in the case of an accident. Just because a car is insured in Indonesia doesn’t mean that the person driving the vehicle is not liable for damage done in the event of a collision – and not to mention damage to other vehicles. The list of legal question marks goes on.

Lepaskunci is still in an early phase of development. Because of this, the site is not yet set up so that folks can directly start clicking to make bookings, although Raharjo says it will be soon. Instead, at the moment, Lepaskunci is merely listing cars and drivers, along with pictures and contact information, then letting users connect on their own. Essentially, this means that Lepaskunci is allowing itself to be disintermediated, which critics could argue is not a sound strategy.

Raharjo assures Tech in Asia, however, that a direct booking feature will indeed be an integral part of the business model, along with an escrow service for payments. Raharjo says Lepaskunci aims to collect a 10 percent commission from each car rental processed through its site. 10 percent seems like an awfully steep figure, especially for an early stage startup that’s looking to grow its user base. However, as Lepaskunci is a brand new firm that just launched on June 12, it’s likely that the startup will make some swift adjustments to achieve product-market fit.

In Indonesia, Lepaskunci will compete with traditional car rental services, but also similar local startups like Drive, another car rental marketplace that lets users order directly from its platform. Jakarta-based Tiket also offers a similar service.

Following the launch, Raharjo says the site currently has around 100 registered users, with about 50 cars available. The main goal of Lepaskunci is to increase its inventory of vehicles, drivers, and overall offerings in its first phase. In the future, the firm aims to cooperate with car rental insurance companies to smooth out legality problems. It’s also looking to release a mobile app.

Editing by Osman Husain and Steven Millward; lead image by Muhammad Rasyid Prabowo.



News Search/Filter
Transaction Rates
21 Jul 18
Buy
Sell
AED1
3,897.52
3,897.52
AFN1
199.64
199.64
ALL1
133.47
133.47
AMD1
29.81
29.81
ANG1
7,753.99
7,753.99
AOA1
55.94
55.94
ARS1
519.14
519.14
AUD1
10,612.33
10,612.33
AWG1
8,002.03
8,002.03
AZN1
8,408.62
8,408.62
BAM1
8,534.40
8,534.40
BBD1
7,157.84
7,157.84
BDT1
169.53
169.53
BGN1
8,579.86
8,579.86
BHD1
37,877.18
37,877.18
BIF1
8.01
8.01
BMD1
14,315.68
14,315.68
BND1
9,474.38
9,474.38
BOB1
2,073.25
2,073.25
BRL1
3,800.03
3,800.03
BSD1
14,315.68
14,315.68
BTC1
105,167,864
105,167,864
BTN1
207.90
207.90
BWP1
1,387.91
1,387.91
BYN1
7,170.55
7,170.55
BZD1
7,117.75
7,117.75
CAD1
10,885.64
10,885.64
CDF1
8.85
8.85
CHF1
14,420.01
14,420.01
CLF1
595,246.63
595,246.63
CLP1
21.66
21.66
CNH1
2,111.28
2,111.28
CNY1
2,114.38
2,114.38
COP1
5.00
5.00
CRC1
25.22
25.22
CUC1
14,315.68
14,315.68
CUP1
561.39
561.39
CVE1
151.56
151.56
CZK1
648.68
648.68
DJF1
80.41
80.41
DKK1
2,251.94
2,251.94
DOP1
288.21
288.21
DZD1
121.57
121.57
EGP1
800.42
800.42
ERN1
945.59
945.59
ETB1
517.55
517.55
EUR1
16,794.45
16,794.45
FJD1
6,787.88
6,787.88
FKP1
18,800.77
18,800.77
GBP1
18,800.77
18,800.77
GEL1
5,851.63
5,851.63
GGP1
18,800.77
18,800.77
GHS1
2,985.54
2,985.54
GIP1
18,800.77
18,800.77
GMD1
297.93
297.93
GNF1
1.57
1.57
GTQ1
1,909.41
1,909.41
GYD1
68.38
68.38
HKD1
1,823.68
1,823.68
HNL1
595.74
595.74
HRK1
2,267.24
2,267.24
HTG1
213.21
213.21
HUF1
51.55
51.55
IDR1
1.00
1.00
ILS1
3,945.46
3,945.46
IMP1
18,800.77
18,800.77
INR1
208.24
208.24
IQD1
12.01
12.01
IRR1
0.32
0.32
ISK1
134.69
134.69
JEP1
18,800.77
18,800.77
JMD1
109.54
109.54
JOD1
20,159.83
20,159.83
JPY1
128.48
128.48
KES1
142.16
142.16
KGS1
209.76
209.76
KHR1
3.52
3.52
KMF1
34.07
34.07
KPW1
15.90
15.90
KRW1
12.70
12.70
KWD1
47,277.68
47,277.68
KYD1
17,167.72
17,167.72
KZT1
41.33
41.33
LAK1
1.69
1.69
LBP1
9.47
9.47
LKR1
89.50
89.50
LRD1
93.41
93.41
LSL1
1,060.61
1,060.61
LYD1
10,373.68
10,373.68
MAD1
1,515.94
1,515.94
MDL1
857.71
857.71
MGA1
4.30
4.30
MKD1
272.16
272.16
MMK1
10.00
10.00
MNT1
5.86
5.86
MOP1
1,772.05
1,772.05
MRO1
40.21
40.21
MRU1
399.32
399.32
MUR1
416.27
416.27
MVR1
929.58
929.58
MWK1
19.70
19.70
MXN1
752.52
752.52
MYR1
3,523.87
3,523.87
MZN1
242.04
242.04
NAD1
1,068.73
1,068.73
NGN1
39.71
39.71
NIO1
451.74
451.74
NOK1
1,750.69
1,750.69
NPR1
129.94
129.94
NZD1
9,741.54
9,741.54
OMR1
37,191.12
37,191.12
PAB1
14,315.68
14,315.68
PEN1
4,374.37
4,374.37
PGK1
4,344.33
4,344.33
PHP1
268.74
268.74
PKR1
111.40
111.40
PLN1
3,885.13
3,885.13
PYG1
2.49
2.49
QAR1
3,931.69
3,931.69
RON1
3,605.76
3,605.76
RSD1
142.26
142.26
RUB1
225.54
225.54
RWF1
16.62
16.62
SAR1
3,816.80
3,816.80
SBD1
1,815.32
1,815.32
SCR1
1,057.28
1,057.28
SDG1
794.21
794.21
SEK1
1,617.18
1,617.18
SGD1
10,505.75
10,505.75
SHP1
18,800.77
18,800.77
SLL1
2.19
2.19
SOS1
24.68
24.68
SRD1
1,919.50
1,919.50
SSP1
109.89
109.89
STD1
0.68
0.68
STN1
675.26
675.26
SVC1
1,634.87
1,634.87
SYP1
27.79
27.79
SZL1
1,067.93
1,067.93
THB1
429.61
429.61
TJS1
1,521.56
1,521.56
TMT1
4,078.56
4,078.56
TND1
5,430.80
5,430.80
TOP1
6,154.79
6,154.79
TRY1
2,988.10
2,988.10
TTD1
2,125.58
2,125.58
TWD1
468.07
468.07
TZS1
6.28
6.28
UAH1
544.19
544.19
UGX1
3.82
3.82
USD1
14,315.68
14,315.68
UYU1
458.34
458.34
UZS1
1.83
1.83
VEF1
0.13
0.13
VND1
0.62
0.62
VUV1
131.22
131.22
WST1
5,521.10
5,521.10
XAF1
25.60
25.60
XAG1
222,091.17
222,091.17
XAU1
17,634,710.43
17,634,710.43
XCD1
5,297.10
5,297.10
XDR1
20,045.25
20,045.25
XOF1
25.60
25.60
XPD1
13,128,955.31
13,128,955.31
XPF1
140.73
140.73
XPT1
11,860,548.12
11,860,548.12
YER1
57.19
57.19
ZAR1
1,066.32
1,066.32
ZMW1
1,454.40
1,454.40
ZWL1
44.40
44.40
Taxation Exchange Rates
31 Aug 16 - 06 Sep 16
USD 1
13,232.00
AUD 1
10,043.30
CAD 1
10,213.70
DKK 1
1,999.40
HKD 1
1,706.22
MYR 1
3,283.28
NZD 1
9,623.63
NOK 1
1,605.23
GBP 1
17,433.70
SGD 1
9,757.68
SEK 1
1,569.45
CHF 1
13,631.10
JPY 100
13,101.00
MMK 1
11.01
INR 1
197.29
KWD 1
43,920.70
PKR 1
126.23
PHP 1
285.00
SAR 1
3,528.53
LKR 1
91.12
THB 1
382.08
BND 1
9,756.53
EUR 1
14,885.50
CNY 1
1,987.61

Okusi Associates: Indonesian Business & Management Services