Thu, 24 Apr 2008
From: The Jakarta Post
By The Jakarta Post, Jakarta
Products with superstitious, religious and luxury overtones are the most appealing to Indonesian consumers, a marketing survey shows.

"Indonesians like simple and entertaining things rather than complicated things that make them think hard," said Handi Irawan, chairman of marketing and research firm Frontier Consulting.

Heavy television news doesn't attract the nation's citizens, who prefer "simple things like domestic soap operas or shows promoting superstitions", Handi said, adding that comedic endorser Tukul was a national favorite.

Based on hundreds of studies conducted since 2006, Frontier arrived at 10 traits of the Indonesian consumer, including impulsiveness, an attraction to groups, a love for anything foreign and a tendency to adapt slowly to technological advances.

One of the reasons the cell phone brand Nokia is successful here is because of the ease of use of its products, Handi said.

"People here like to buy the latest high-tech telecommunication products, but ironically many of them only use them for sending text messages and phoning," he said, adding that only 2 percent of cellular subscribers accessed the Internet through their phones.

Handi further said most consumers here tended to engage in "impulsive buying" of consumer goods because they were "basically relaxed and simple-minded, and not used to planning well in their life like Westerners.

"That's why the insurance sector contributed only 1.7 percent to the country's gross domestic product last year," he said.

The group's conclusions notwithstanding, he said, the case among different industries might prove different from one to another.

"Not all industries have similar customer behavior and not all behavior tendencies are applicable to all products," he said.

Thus, he said, there was a need for each sector to map its own customer behavior.

"Nevertheless, geographic conditions, cultural background and education also influence customer behavior. Therefore Indonesian customers tend to share similar characteristics with consumers in Asia," he said. (rff)

10 Indonesian consumers characteristics:

- Prefer immediate benefits

- Do not have long-term plans

- Like to spend time with friends and relatives

- Slow in adapting to technology

- Prefer context to content

- Like foreign brands

- Attracted to the religious and superstitious

- Like to show off

- Have strong subcultural influences

- Less aware of the environment


Thu, 24 Apr 2008
From: JakChat
Comment by Roy's hair
yes shoe size IQ will always win the day


Thu, 24 Apr 2008
From: JakChat
Comment by Capt. Mainwaring
 Quote:
- Prefer immediate benefits

- Do not have long-term plans

- Like to spend time with friends and relatives

- Slow in adapting to technology

- Prefer context to content

- Like foreign brands

- Attracted to the religious and superstitious

- Like to show off

- Have strong subcultural influences

- Less aware of the environment

- Likes a bit of fiddling


Sounds like the average expat teacher.


Thu, 24 Apr 2008
From: JakChat
Comment by Piss Salon
What a great article. Can it be moved to News, Opinion & Current Events?

You couldn't write a better piss-take if you tried.

1) Prefer immediate benefits

2) Do not have long-term plans

3) Like to spend time with friends and relatives

4) Slow in adapting to technology

5) Prefer context to content

6) Like foreign brands

7) Attracted to the religious and superstitious

8) Like to show off

9) Have strong subcultural influences

10) Less aware of the environment

I would fall under the following classifications: 1, 2, 3 and 4. Not sure what 9 is.


Thu, 24 Apr 2008
From: JakChat
Comment by witty handle
 Originally Posted By: Piss Salon
What a great article. Can it be moved to News, Opinion & Current Events?

You couldn't write a better piss-take if you tried.

1) Prefer immediate benefits

2) Do not have long-term plans

3) Like to spend time with friends and relatives

4) Slow in adapting to technology

5) Prefer context to content

6) Like foreign brands

7) Attracted to the religious and superstitious

8) Like to show off

9) Have strong subcultural influences

10) Less aware of the environment

I would fall under the following classifications: 1, 2, 3 and 4. Not sure what 9 is.


I'm 9 all the way


Thu, 24 Apr 2008
From: JakChat
Comment by Capt. Mainwaring
 Originally Posted By: witty handle
 Originally Posted By: Piss Salon
What a great article. Can it be moved to News, Opinion & Current Events?

You couldn't write a better piss-take if you tried.

1) Prefer immediate benefits

2) Do not have long-term plans

3) Like to spend time with friends and relatives

4) Slow in adapting to technology

5) Prefer context to content

6) Like foreign brands

7) Attracted to the religious and superstitious

8) Like to show off

9) Have strong antisocial influences

10) Less aware of the environment

I would fall under the following classifications: 1, 2, 3 and 4. Not sure what 9 is.


I'm 9 all the way


That I can believe.


Thu, 24 Apr 2008
From: JakChat
Comment by Piss Salon
"Subculture is a distinct cultural group which exists as an identifiable segment within a larger, more complex society."

You hardly fit within an identifiable segment of society Witty, which is not to say a bad thing.

You are one of the most culturally unidentifiable people I know. For example, to this day, I still don't know what team you bat for.


Thu, 24 Apr 2008
From: JakChat
Comment by witty handle
I am both subcultural and antisocial(Cap'n)
These are traits i've been nurturing for years
and if you don't recognize them in me, it's hardly my fault.
and piss, you and i are both classic all-rounders


Thu, 24 Apr 2008
From: JakChat
Comment by Piss Salon
You are good with the bat and the ball. Apparently.


Thu, 24 Apr 2008
From: JakChat
Comment by Capt. Mainwaring
 Originally Posted By: Piss Salon
You are good with the bat and the ball. Apparently.


Ball and bat surely?


Thu, 24 Apr 2008
From: JakChat
Comment by Piss Salon
Two balls, one stick.


Thu, 24 Apr 2008
From: JakChat
Comment by Roy's hair
Piss is a one ball one stick man.



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