On the back of higher demand for business software in Indonesia, U.S. software giant SAS is opening an office in Jakarta in efforts to better penetrate the market.
Through its local unit, PT SAS Institute, SAS has planned an investment of between US$8 million and $10 million in Southeast Asia's largest economy for the next two years.
SAS managing director for Singapore and emerging markets Bill Lee said the new office was part of SAS's strategy to invest maximally in Indonesia after realizing the tremendous demand growth here.
"We are always trying to establish offices in each country where our customers are located. Besides Indonesia, SAS offices are also located in Singapore, Kuala Lumpur, Bangkok and Manila," he said.
Around 70 to 100 people work in each of the offices, he added.
PT SAS Institute managing director Uday Mathkar said new projects from the banking industry would drive up demand in Indonesia.
"The demand rise will be fueled by the central bank policy that requires banks to comply with Bank Indonesia's risk management system by the end of this year," he said.
SAS, established in the United States in 1976, has been in Indonesia for 12 years through partners and resellers.
While its global revenue grew by 15 percent last year, the company's revenue in Indonesia jumped by 160 percent.
SAS products sold in Indonesia include software for a credit risk management system, an operational management system and anti-money laundering. (uwi)