RI telecom market still ringing up interest
The telecommunications industry has been the fastest growing in Indonesia for the last few years, and is predicted to maintain its growth rate this year.
"Indonesia remains one of the most exciting geographical areas in Asia. It is very promising," Andrew Lau, communications, media and utilities general manager for Oracle South Asia, told reporters recently during a meeting of Oracle Asia Pacific executives in Phuket, Thailand.
The highest growth has been in the cellular phone sector, where it has averaged 60 percent per year since 2000.
Previously, there were only two telecommunications providers (telcos) in Indonesia. But now there are seven operators, and this year two new operators will enter the market, making the competition even stiffer than ever.
Adi J. Rusli, managing director of Oracle Indonesia, said that spending on applications and technology in the Indonesian telecommunications industry was expected to almost quadruple to around Rp 181 trillion (US$19.7 billion) by 2010 from around Rp 48 trillion last year.
Currently, he said, fixed-line telephone penetration in Indonesia only stood at four percent of the nation's 220 million people, while there were 46 million cell phone users.
As the telecommunications industry was service-oriented, telcos would have to focus on managing and maintaining customers. They would have to transform themselves into service-oriented businesses by expanding their product portfolios and increasing their value-added services.
"An interesting trend in Indonesia is that customers very often have a number of different SIM cards so that they can avail of the services of different operators. This means that operators always need to improve their services so as to maintain their customer base and attract new customers," Andrew said.
He said that Oracle Indonesia had forged strong collaboration with telcos in Indonesia by offering integrated business applications and technology solutions to customers.
"Our solutions expertise, combined with our market leadership in the world's telecommunications sector, enables us to help Indonesian telcos to achieve their business targets," said Andrew. (Benget Simbolon Tnb)