Wed, 24 Jun 2009
The consumption of premium mobile content rose steadily on social networks and communities in the Asia Pacific region during the past year, with ringback tones and mobile music remaining the top revenue earners, the consulting firm Frost & Sullivan said in report issued this week.

New applications like location-based services and mobile advertising also made gains.

“Ringback tones and mobile music accounted for about 21.4 percent [$6.2 billion] of the region’s mobile content revenue in 2008, and are expected to continue to top mobile operators’ and content providers’ billings in the next five to six years,” Frost & Sullivan senior industry analyst Jeff Teh said in a statement.

He said the demand for mobile entertainment content was driven by the increasingly mobile lifestyles of consumers and their desire to personalize their mobile experience.

According to Asia Pacific Premium Content Market, paid mobile content services across 13 Asia Pacific countries grossed an estimated $29.1 billion in 2008.

With a compound annual growth rate (CAGR) of 23.6 percent from 2008 to 2013, revenue is expected to breach $75.6 billion by the end of 2013, driven largely by consumer demand for mobile entertainment applications like music and video, it said.

Mobile entertainment applications, which include ringtones, music, videos, games, wallpapers, graphics, icons and betting, dominated premium content consumption last year, accounting for 44.4 percent ($12.9 billion) of total revenue. This is expected to grow at a CAGR of 23.3 percent from 2008 to 2013, reaching $34.3 billion by the end of 2013.



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