Wed, 09 Feb 2011
From: The Jakarta Globe
By Shirley Christie
Younger and less affluent users have pushed mobile phone penetration in Indonesia to almost triple what it was five years ago, according to a Nielsen survey.

Out of 15,000 respondents from nine large cities, 54 percent said they owned a mobile phone, a 34 percent increase from a similar survey in 2005. In contrast, only 11 percent of respondents said they owned a landline phone, down from 25 percent in 2005.

Viraj Juthani, director of the telecom practice group at Nielsen, said landline phones never took off before being overtaken by mobile phones.

“Telecommunications generally develops from not being connected at all to having landline connections, then to cellular phones,” he said. In Indonesia, he added, unconnected consumers went directly to mobile phones.

Respondents came from Jakarta and the surrounding area, Bandung, Surabaya, Semarang, Yogyakarta, Medan, Palembang, Makassar and Denpasar. The survey took place from September 2009 to October 2010.

Younger consumers have driven the growth in recent years, the survey showed.

“While penetration among 20- to 39-year-olds has been high since five years ago, it is the younger age group that pushed the growth in the cellular phone market in Indonesia. Growth among teens has tripled as penetration reached more than 70 percent of this segment,” the report said.

The survey also showed that 58 percent of mobile customers spent Rp 50,000 ($6) or less per month last year, while 29 percent spent between Rp 50,000 and Rp 100,000. Six percent spent between Rp 100,000 and Rp 150,000, and the rest spent more than Rp 150,000.

“The revenue that operators make is going down,” Juthani said, pointing to increased competition among 11 telecommunications operators in Indonesia.

Iwan Rachmat, senior consultant for information and communication technologies at Frost & Sullivan Indonesia, told the Jakarta Globe that Indonesia’s blended average revenue per mobile user of $3.33 in 2010 was expected to fall to $2.99 by 2015.

With SIM card penetration at 97 percent, he said, “operators will look for other sources of growth if they want to keep or expand their revenue market share.”



News Search/Filter
Transaction Rates
19 Oct 18
Buy
Sell
AED1
4,156.09
4,156.09
AFN1
200.85
200.85
ALL1
139.46
139.46
AMD1
31.59
31.59
ANG1
8,599.38
8,599.38
AOA1
50.47
50.47
ARS1
415.58
415.58
AUD1
10,832.05
10,832.05
AWG1
8,480.52
8,480.52
AZN1
8,966.17
8,966.17
BAM1
8,989.90
8,989.90
BBD1
7,632.45
7,632.45
BDT1
180.00
180.00
BGN1
8,940.39
8,940.39
BHD1
40,496.18
40,496.18
BIF1
8.52
8.52
BMD1
15,264.91
15,264.91
BND1
10,822.65
10,822.65
BOB1
2,208.63
2,208.63
BRL1
4,102.46
4,102.46
BSD1
15,264.91
15,264.91
BTC1
97,727,453
97,727,453
BTN1
207.56
207.56
BWP1
1,434.50
1,434.50
BYN1
7,233.41
7,233.41
BZD1
7,593.93
7,593.93
CAD1
11,671.11
11,671.11
CDF1
9.34
9.34
CHF1
15,327.75
15,327.75
CLF1
652,904.83
652,904.83
CLP1
22.57
22.57
CNH1
2,197.53
2,197.53
CNY1
2,200.28
2,200.28
COP1
4.94
4.94
CRC1
25.73
25.73
CUC1
15,264.91
15,264.91
CUP1
592.81
592.81
CVE1
160.01
160.01
CZK1
675.65
675.65
DJF1
85.73
85.73
DKK1
2,343.76
2,343.76
DOP1
305.30
305.30
DZD1
128.61
128.61
EGP1
852.31
852.31
ERN1
1,017.78
1,017.78
ETB1
547.64
547.64
EUR1
17,484.56
17,484.56
FJD1
7,143.83
7,143.83
FKP1
19,873.60
19,873.60
GBP1
19,873.60
19,873.60
GEL1
6,238.24
6,238.24
GGP1
19,873.60
19,873.60
GHS1
3,161.88
3,161.88
GIP1
19,873.60
19,873.60
GMD1
308.46
308.46
GNF1
1.68
1.68
GTQ1
1,973.35
1,973.35
GYD1
72.99
72.99
HKD1
1,947.43
1,947.43
HNL1
633.66
633.66
HRK1
2,356.96
2,356.96
HTG1
214.10
214.10
HUF1
54.10
54.10
IDR1
1.00
1.00
ILS1
4,171.93
4,171.93
IMP1
19,873.60
19,873.60
INR1
207.63
207.63
IQD1
12.80
12.80
IRR1
0.35
0.35
ISK1
129.62
129.62
JEP1
19,873.60
19,873.60
JMD1
115.42
115.42
JOD1
21,505.81
21,505.81
JPY1
136.05
136.05
KES1
151.46
151.46
KGS1
222.74
222.74
KHR1
3.72
3.72
KMF1
35.92
35.92
KPW1
16.96
16.96
KRW1
13.41
13.41
KWD1
50,341.70
50,341.70
KYD1
18,316.82
18,316.82
KZT1
41.88
41.88
LAK1
1.78
1.78
LBP1
10.09
10.09
LKR1
89.11
89.11
LRD1
97.22
97.22
LSL1
1,064.56
1,064.56
LYD1
11,040.70
11,040.70
MAD1
1,605.86
1,605.86
MDL1
896.65
896.65
MGA1
4.32
4.32
MKD1
285.16
285.16
MMK1
9.59
9.59
MNT1
6.12
6.12
MOP1
1,890.37
1,890.37
MRO1
42.75
42.75
MRU1
425.08
425.08
MUR1
443.79
443.79
MVR1
987.38
987.38
MWK1
20.98
20.98
MXN1
796.91
796.91
MYR1
3,663.98
3,663.98
MZN1
251.92
251.92
NAD1
1,047.69
1,047.69
NGN1
41.99
41.99
NIO1
474.27
474.27
NOK1
1,844.40
1,844.40
NPR1
129.73
129.73
NZD1
9,979.51
9,979.51
OMR1
39,655.41
39,655.41
PAB1
15,264.91
15,264.91
PEN1
4,575.12
4,575.12
PGK1
4,545.77
4,545.77
PHP1
281.85
281.85
PKR1
114.84
114.84
PLN1
4,060.93
4,060.93
PYG1
2.56
2.56
QAR1
4,192.41
4,192.41
RON1
3,743.99
3,743.99
RSD1
147.40
147.40
RUB1
231.94
231.94
RWF1
17.34
17.34
SAR1
4,069.07
4,069.07
SBD1
1,917.73
1,917.73
SCR1
1,099.30
1,099.30
SDG1
324.29
324.29
SEK1
1,687.99
1,687.99
SGD1
11,049.92
11,049.92
SHP1
19,873.60
19,873.60
SLL1
1.81
1.81
SOS1
26.33
26.33
SRD1
2,046.78
2,046.78
SSP1
117.18
117.18
STD1
0.72
0.72
STN1
719.36
719.36
SVC1
1,744.45
1,744.45
SYP1
29.63
29.63
SZL1
1,066.20
1,066.20
THB1
467.51
467.51
TJS1
1,621.43
1,621.43
TMT1
4,349.00
4,349.00
TND1
5,363.83
5,363.83
TOP1
6,619.96
6,619.96
TRY1
2,708.22
2,708.22
TTD1
2,264.58
2,264.58
TWD1
493.03
493.03
TZS1
6.67
6.67
UAH1
544.34
544.34
UGX1
4.02
4.02
USD1
15,264.91
15,264.91
UYU1
465.54
465.54
UZS1
1.85
1.85
VEF1
0.06
0.06
VND1
0.65
0.65
VUV1
137.28
137.28
WST1
5,826.50
5,826.50
XAF1
26.65
26.65
XAG1
222,577.30
222,577.30
XAU1
18,713,654.36
18,713,654.36
XCD1
5,648.33
5,648.33
XDR1
21,303.58
21,303.58
XOF1
26.65
26.65
XPD1
16,393,967.54
16,393,967.54
XPF1
146.52
146.52
XPT1
12,639,239.40
12,639,239.40
YER1
60.98
60.98
ZAR1
1,056.91
1,056.91
ZMW1
1,280.00
1,280.00
ZWL1
47.35
47.35
Taxation Exchange Rates
31 Aug 16 - 06 Sep 16
USD 1
13,232.00
AUD 1
10,043.30
CAD 1
10,213.70
DKK 1
1,999.40
HKD 1
1,706.22
MYR 1
3,283.28
NZD 1
9,623.63
NOK 1
1,605.23
GBP 1
17,433.70
SGD 1
9,757.68
SEK 1
1,569.45
CHF 1
13,631.10
JPY 100
13,101.00
MMK 1
11.01
INR 1
197.29
KWD 1
43,920.70
PKR 1
126.23
PHP 1
285.00
SAR 1
3,528.53
LKR 1
91.12
THB 1
382.08
BND 1
9,756.53
EUR 1
14,885.50
CNY 1
1,987.61

Okusi Associates: Indonesian Business & Management Services