Beijing (ANTARA News) - A number of Indonesian businesspeople are to set up an "Indonesia Street" in Shanghai, China, as a means to promote and increase sales of furniture and handicraft products from the archipelagic country, a diplomat said.
"Indonesia Street is to be fully funded by the Indonesian private sector including the Indonesian Furniture and Handicraft Association (Asmindo), and the government fully supports the initiative," the trade attache at the Indonesian Embassy in Beijing, Imbang Listiyadi, said here Thursday.
According to Imbang, Indonesia Street would cover a total area of 2,500 square meters and be officially opened by the chairperson of Indonesia`s National Agency for Export Development (NAFED) on May 28, 2008.
The idea of opening an Indonesia Street arose in response to a surge in demand for Indonesian furniture and handicraft products in China, he said.
"Indonesia Street will be a permanent facility to serve Chinese people and businesspersons who need information about or want to buy Indonesian furniture and handicraft products," Imbang said.
He said Chinese people and businesspersons so far had inadequate information about Indonesian furniture and handicraft products as they had obtained the information only from trade contacts at exhibitions like the Shenzhen International Furniture Exhibition (SIFE) which is annually held in March.
"Indonesia Street will constitute a good breakthrough by the private sector which is to fully finance and manage the facility on its own," he said.
He said Shanghai was chosen as the location of Indonesia Street because the city was developing well and had adequate infrastructure making it strategic for exhibitions.
"The location is not too far from Indonesia while a number of furniture industries are growing around the city. Promotional activities are intentionally conducted there," he said.
Asmindo has set itself the target of earning US$60 million from furniture exports to China in 2008, an increase of 10 percent compared to the previous year. (*)