Fri, 11 Mar 2011
Indonesia has great potential in hospitality industry: Observer


From: Antara News

Jakarta (ANTARA News) - Indonesia has a great potential in the hospitality industry as the contribution of the world`s travel and tourism economy is expected to rise in 2020, an observer said.

"According to the World Travel and Tourism Council (WTCC), the contribution of the travel and tourism economy to employment is expected to rise from 6.3 percent of 6,766,000 jobs, or one in every 15.8 jobs in 2010 to 6.5 percent of total 8,457,000 jobs, or one in every 15.5 jobs by 2020," Julie Kathleen Orton, Regional Admission Director for the Asian Region of Laureate International Universities Inc. said here on a media briefing of Laureate Hospitality Education, Thursday.

According to her, travel, tourism and leisure are among the fastest-growing sectors in the global economy and the trend is may to continue.

As the industry expands, hospitality graduates are working in a wider spectrum of positions than ever before, she said, adding that, these are the sectors that have great impact in the economy development in Indonesia.

"Hospitality is a business to host, it is not a matter of hotel and tourism business. And it has great development in Indonesia," Orton said.

Laureate Hospitality Education (LHE) is a global group of institutions that provides hospitality, tourism, event, sport, and entertainment management education to students from over 100 countries.

"What Laureate Hospitality Education offers through our international universities network are International Hospitality Business degrees with specializations in Marketing, Entrepreneurship, Event Management, Finance and many more," Orton said.

According to her, numerous choices of international business career such as hotels, resorts, amusement or theme parks, tourism offices, cruise ships, luxury brand managements to real estate await the skills from the graduated LHE students.

"Every year, there are over 100 international companies which come to recruit our students."

LHE comprises of 8 premium and leading institutions in five countries and four continents.

The schools under the LHE management are among others Glion Institute of Higher Education, Les Roches International School of Hotel Management in Switzerland, Les Roches International School of Hotel Management in Spain, Les Roches Gruyere University of Applied Sciences , in Switzerland, Les Roches Jin Jiang International Hotel Management College in Shanghai China, Kendall College in Chicago USA, Blue Mountains International Hotel Management School and Australian International Hotel School in Australia.

According to NEASC (New England Association of Schools and Colleges) Glion and Les Roches have been the only 3 Universities accredited institutions for Hospitality Management in Switzerland.

Meanwhile, according to Taylor Nelson Sofres Global Survey in 2010, the Blue Mountains International Hotel Management School (Australia), located not far from Indonesia ranked tje first Hospitality Management School in Australia and Asia.

Some International Companies which have cooperation with LHE among others are Accor, Four Seasons, Grand Hyatt, Hilton, Kempinski, Mandarin Oriental, Marriot, Starwood, The Ritz Carlton, Toga Hospitality, and Louis Vuitton

Meanwhile, Erika Clark, Regional Admission manager for Indonesia and Malaysia of Laureate International Universities.Inc said Indonesia was really promoting its tourism industry.

"The Indonesian government is really promoting its Wonderful Indonesia Campaign on the CCN all the time. I think they are definitely working on creating the awareness to come to Indonesia as a beautiful country," Erika said.

The students graduated from LHE were branching out to work into many different companies such as banks, finance, hotels, retail, etc., she said, adding that Indonesia has so many beautiful things to see such as beautiful cities, seas, beaches, forests, and many natural resources to be developed and harnessed in the hospitality industry and one of the parts of the hospitality is focused on the costumer service.

Some Indonesian graduates from LHE institutions were also present on the occasion, among others, Natasha Kowara, CEO of Convivium Restaurant Jakarta, Budi Cahyadi, Operational Manager of Mandarin Oriental Hotel Jakarta, and Ariadny Reshijaya, Director of Business Development of Buzz Allianz.



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