Tue, 02 Nov 2010
Jakarta (ANTARA News) - Wahana Mediatama has launched its first edition of Forbes Indonesia, which is expected to invade the country`s business media market.

Mediatama`s president director Millie Stephanie who is also the publisher said here on Monday "Indonesia is ready for an independent world-class business magazine. This magazine is aimed at increasing the business community in Indonesia namely businessmen, upper class managers and business leaders."

She said the presence of the magazine was implication of the still small number of independent business magazines that cover Indonesia totally.

"Most business magazines available are still Jakarta-oriented," she said.

She believed the monthly Forbes Indonesia would be absorbed by wide members of the Indonesian business community. Her optimism was shown by the number published of the first edition of the magazine that reached 27,000.

"We will see the market`s reponse. If the market likes Forbes Indonesia in January we will publish 35,000 copies and in April 45,000," she said.

She said Indonesia was the fifth country in Asia chosen to publish the magazine after Forbes Asia, Forbes China, Forbes India and Forbes Korea.

"Readers of Forbes Indonesia would be able to enjoy analysis on business in Indonesia up to 85 percent and 15 percent foreign articles from Forbes Asia and US Forbes every month," Forbes Indonesia editorial chief advisor Justin Doebele said.

In the first edition distributed last Monday Forbes Indonesia analyzes the profile of Indonesian business tycoon Chairul Tanjung and his strategy to growth and reach middle-class target.

The first edition presents articles on 50 biggest companies in Asia.(*)



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